Aroma Electronics Sdn Bhd

Aroma Electronics is a platform that aims to make our lives Smarter. Aroma Electronics connects customers to their wide range of AI-enabled home appliances to make everyday life that much easier. At Aroma Electronics, customers can browse through a variety of good-quality home appliances that bring the future right to our doorsteps.

Campaign Closed RM 2,086,650 raised

209% of target	0 days left
Investors	17
Min Target	RM 1,000,000
Max Target	RM 2,600,000

Introduction

Aroma Electronics is one of Malaysia’s few Home Appliance wholesalers that specialise in AI enabled Smart appliances such as smart refrigerators, air purifiers and fridges. Our focus is to fulfil the needs of a growing customer base that is shifting towards smart automation.

What We Do

The Challenge

Aroma Electronics is distinguished by three characteristics :

Our Solution

The current markets are currently flooded with home appliances. From conventional brick and mortar shops, to online platforms - customers are taking a chance every time an order is placed, without knowing the quality of the product purchased until it reaches their hands.

This, coupled with selective warranties and the short lifespan of most products produced today has turned shopping for home and electrical appliances into a game of roulette.

Aroma Electronics intends to eliminate this lack of surety by providing our customers only the best in the markets, and guaranteeing a one-to-one extended warranty on the products purchased through us. We intend to be the leading home appliance wholesaler in the Smart appliance market.

What the Market Currently Offers:

How Aroma Electronics is Changing the Home Appliance Market

Why Are We Different

Growth Potential: The sale of home appliances continues to grow despite a contracting sales market. The increased need to stay indoors has led to consumers looking at products which would improve their quality of life at home.
Comprehensive Product Offering: Wholesalers who deal with a wide range of products are not able to provide the breadth of Smart appliances we offer.
Integration of Smart Technology: Aroma Electronics will exclusively focus on providing appliances with Smart Technology to our customers, carving out a niche for ourselves within the home appliance market.
Quality Assurance: We ensure that the brands we partner with and products we offer are top-of-the range, trusted products.

Our Revenue Model

Mid Range Product

With the average purchase of 640 units per month, we are expecting a yearly revenue of RM589,680.

High Range Product

With the average purchase of 370 units per month, we are expecting a yearly revenue of RM701,520.

Commercial Grade Product

With the average purchase of 290 units per month, we are expecting a yearly revenue of RM1,593,840.

At the beginning of Year 3, we will be implementing a customised project where clients are able to engage our service to design a whole smart house system.

Our Market Opportunity

‘Simplify My Life’ has become a saying that’s become more important due to the pandemic.

51% of consumers globally agree with the statement ‘I am looking for ways to simplify my life’, with multifunctional and Smart appliances growing in popularity to fill this demand
Despite the pandemic, the Small Domestic Appliance (SDA) market has grown by 8.6%
The sale of Smart Medium Domestic Appliances (MDAs) such as air conditioners and air purification units go hand-in-hand with simplification and are experiencing strong sales growth
Developed Asian countries saw a strong uptake of MDA products at a 2.7% uptick
During the global lockdowns, e-Commerce shares witnessed a steady increase for both SDA and MDAs. The share of online sales for MDAs was at 29% and SDAs recorded 45%, an increase of nearly 10 percentage points for both sectors as compared to 2019

Aroma Electronics will be focusing on the high-income groups , consisting of over 1.48 million households in Malaysia and middle income groups, making up 2.91 million households in Malaysia.

Our Strategy

Aroma Electronics will leverage on our Online to Offline (O2O) marketing channels:

TV Shopping
E-Commerce platforms

The avenues will be our inroads to reach our customer base of mainly high income to middle income earners.

Our Achievements

Forging the Way to Being The Go-To Smart Appliance Wholesaler

Aroma Electronics has secured long-term partnerships with well established brands such as LG, Samsung, Electrolux, Thermador, Viking and Bosch for its products.
250 Satisfied Clients
15 Local Brand Partners Secured

Indicative Usage of Funds

The Team

Daniel Chia

CEO

Chai Chen Yang

National Sales Manager

Fakhri Bin Kamaludin

Operation Manager

Term Sheet

Issuer: Aroma Electronics Sdn. Bhd., a private company limited by shares incorporated in Malaysia, a private limited company incorporated in Malaysia

Type of Equity: Ordinary Shares (“Shares”)

Fund Raising Period: 90 days

Pre Money Valuation: RM14,445,000

Minimum Fundraising Target: RM 1,000,000

Maximum Fundraising Target: RM 2,600,000

Price per Share: RM 963.00

Minimum Equity Offered: 6.48% for RM 1,000,000.00

Maximum Equity Offered: 15.25% for RM 2,600,000.00

Minimum Shares Offered: 1,039 units

Maximum Shares Offered: 2,700 units

Minimum Investment Amount: RM 9,630

Rewards

Impact on Shareholding Structure Upon Completion of the Offering

Investor Eligibility: Retail, Angel, Sophisticated, and/or Institutional Investors, subject to the applicable investment limits prescribed under the Securities Commission’s Guidelines on Recognised Markets.

Pre Emptive Rights

Type of Shares

Information

Closing Period: 14 working days after the end of the Fundraising Period.

Use of Proceeds: The proceeds are intended to be used mainly on company daily operation and inventory purchase. The remaining of the fund usage will be allocated to initially setting up, IT Development and marketing cost.

Subscription Procedure: An Investment Agreement (with an Annexed Partnership Agreement) for the subscription of the Shares (subject to review if required / necessary).

Disclaimer

The information, calculations and remarks expressed on this term sheet or on any other part of the platform are based on information provided, disclosed and presented by the ISSUER, Aroma Electronics Sdn Bhd to Ata Plus Sdn Bhd, either in part or in whole. Ata Plus disclaims responsibility for the accuracy, completeness and/or validity of these information, and hence will not be held liable for any inaccurate, inappropriate or incomplete information presented on this term sheet or on any other part of the platform subject to the following :

The financial information listed on the Deal page is provided by the Issuer; which includes the financial forecasts and projections, the capitalisation table, the term sheet, and management accounts.

The financial forecasts and projections have been prepared by the Issuer based on assumptions that have not been reviewed and certified by an independent certified accountant for its reasonableness.

THE ISSUER agrees that; all information concerning the product, business and the assets of THE ISSUER that have been furnished to Ata Plus Sdn Bhd for the purpose of the equity crowdfunding campaign is true, complete, and accurate in all material respects and is not misleading or deceptive whether by inclusion or omission.

Should the Investor require more information, they can do so by contacting , Aroma Electronics Sdn Bhd directly at +6018-3156 787 (Mr Daniel Chia, CEO). or by clicking on the ‘CONTACT’ button available on the Deal Page.

Disclosure: This issuer is referred by a 3rd party which is . Ata Plus is not associated or related to the issuer and the referral party.

Disclaimer by Securities Commission

(i) No shares will be alotted or issued based on this document after six months from the closing of the offer period

(ii) This issue, offer or invitation for the offering is a proposal not requiring authorisation of the Securities Commission under section 212(8) of the CMSA 2007

(iii) This document has not been reviewed by the Securities Commission Malaysia. The Securities Commission does not recommend nor assumes responsibility for any information including any statement, opinion or report disclosed in relation to this fund raising exercise and makes no representation as to its accuracy or completeness. The Securities Commission expressly disclaims any liability whatsoever for any loss howsoever arising from or in reliance upon the whole or any part of the information disclosed.

Issuer	Aroma Electronics Sdn. Bhd., a private company limited by shares incorporated in Malaysia
Type of Equity	Ordinary Shares (“Shares”)
Fund Raising Period	90 days
Pre Money Valuation	RM14,445,000
Minimum Fundraising Target	RM 1,000,000
Maximum Fundraising Target	RM 2,600,000
Price per Share	RM 963.00
Minimum Equity Offered	6.48% for RM 1,000,000.00
Maximum Equity Offered	15.25% for RM 2,600,000.00
Minimum Shares Offered	1,039 units
Maximum Shares Offered	2,700 units
Minimum Investment Amount	RM 9,630
Rewards
Investor Eligibility	Retail, Angel, Sophisticated, and/or Institutional Investors, subject to the applicable investment limits prescribed under the Securities Commission’s Guidelines on Recognised Markets.
Closing Period	14 working days after the end of the Fundraising Period.
Use of Proceeds	The proceeds are intended to be used mainly on company daily operation and inventory purchase. The remaining of the fund usage will be allocated to initially setting up, IT Development and marketing cost.
Subscription Procedure	An Investment Agreement (with an Annexed Partnership Agreement) for the subscription of the Shares (subject to review if required / necessary).
Disclaimer	The information, calculations and remarks expressed on this term sheet or on any other part of the platform are based on information provided, disclosed and presented by the ISSUER, Aroma Electronics Sdn Bhd to Ata Plus Sdn Bhd, either in part or in whole. Ata Plus disclaims responsibility for the accuracy, completeness and/or validity of these information, and hence will not be held liable for any inaccurate, inappropriate or incomplete information presented on this term sheet or on any other part of the platform subject to the following : The financial information listed on the Deal page is provided by the Issuer; which includes the financial forecasts and projections, the capitalisation table, the term sheet, and management accounts. The financial forecasts and projections have been prepared by the Issuer based on assumptions that have not been reviewed and certified by an independent certified accountant for its reasonableness. THE ISSUER agrees that; all information concerning the product, business and the assets of THE ISSUER that have been furnished to Ata Plus Sdn Bhd for the purpose of the equity crowdfunding campaign is true, complete, and accurate in all material respects and is not misleading or deceptive whether by inclusion or omission. Should the Investor require more information, they can do so by contacting , Aroma Electronics Sdn Bhd directly at +6018-3156 787 (Mr Daniel Chia, CEO). or by clicking on the ‘CONTACT’ button available on the Deal Page.
Disclaimer by Securities Commission	(i) No shares will be alotted or issued based on this document after six months from the closing of the offer period (ii) This issue, offer or invitation for the offering is a proposal not requiring authorisation of the Securities Commission under section 212(8) of the CMSA 2007 (iii) This document has not been reviewed by the Securities Commission Malaysia. The Securities Commission does not recommend nor assumes responsibility for any information including any statement, opinion or report disclosed in relation to this fund raising exercise and makes no representation as to its accuracy or completeness. The Securities Commission expressly disclaims any liability whatsoever for any loss howsoever arising from or in reliance upon the whole or any part of the information disclosed.

Risk Disclaimer

Investing in equity crowdfunding involves certain risks that include uncertainty of returns, lack of liquidity, dilution, material events and lack of control. Investments should be done as part of a diversiﬁed portfolio. ATA PLUS offers investment opportunities to investors who understands these risks in making their own investment decisions.

PLEASE READ THE FULL RISK WARNING BEFORE DECIDING TO INVEST.

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