Bae Hanna Skinlab

Bae Hanna started as a company that develops and distributes beauty, lifestyle, and healthcare brands and products. Today, it is a well-known brand available in all major online and offline outlets nationwide. Our mission is to become the most well-known lifestyle brand in Asia for all products that improve people's quality of life. With our impressive design and affordable range of products, Bae Hanna has been effectively marketed in the Asia Pacific thanks to customer satisfaction and brand confidence.

Campaign Closed RM 9,000 raised

4% of target	0 days left
Investors	2
Min Target	RM 250,000
Max Target	RM 5,000,000

BAE HANNA’s LATEST PROGRESS UPDATE

Product Placement in over 700 WATSON outlets and Participation @ WATSON JomBeli Nationwide Roadshow from February to November 2024

Bae Hanna’s products are now available in over 700 Watson outlets. Watson has also invited Bae Hanna to join their 2024 JomBeli roadshow, from February to November 2024. The roadshow kicked off at Aeon Melaka, lasting for 10 days with Bae Hanna successfully amassing sales amounting to RM21,580.

Market Penetration to Thailand, Vietnam, South Korea & China

Thailand - leveraging on the supply chain of one of Thailand's leading importer and distributor, and social media commerce via TikTok and Facebook, working with selected influencers. As a result, Bae Hanna now fulfils orders on a biweekly basis.

Vietnam - adopting a similar strategy as Thailand, Bae Hanna is entering the market through popular social commerce communication platforms such as Zalo

South Korea - signed an agreement with a Korean distributor to enter OLIVE YOUNG, Korea’s No. 1 Health & Beauty Store. Product placements are scheduled for the end of April 2024 onwards.

China - listing of Bae Hanna’s products has been accepted in Yowant X27 Mall in Hangzhou. X27 Mall is China’s or the world’s first social live commerce-oriented 24/7 mall. Yowant Tech is the top 3 MCN (Multi Channel Network) in China.

To know more, click the 'Updates' tab above.

Introduction

Bae Hanna is a lifestyle, health, and beauty brand that offers a range of products for women who value quality, safety, and individuality. Founded by Ann Mode, a business consultant and cosmetics expert, Bae Hanna uses world-class ingredients and technologies from Europe and Asia to create skincare solutions, fragrances, and self-sanitizing face masks. Bae Hanna aims to empower women to feel confident and beautiful in their own skin and appearances, with products that are cruelty-free, affordable, and impressive at all times.

What We Do

The Challenge

We have supplied and distributed our products to retailers across Malaysia as our main income stream. However, our business expansion and growth are restricted due to:

Slow-moving rolling capital due to the 90-Day Plus payment term set by retailers
Meeting requirements of retailers to consistently supply products on a weekly basis despite the 90-day payment term.

Our Solution

Our current products range from skin and body care for adults and babies to high efficacy health supplements and high quality hijabwear and prayerwear infused with World Class Antimicrobial Nanotechnology for odour-free antibacterial comfort.

BH9

We are in the works of developing, expanding and rolling out new product ranges and offerings, such as DUPE Parfum, and we are introducing our new women’s empowerment & agent affiliate program called WINGS as our second generating income stream.

DUPE Parfum by Bae Hanna

Ann's Vision for WINGS

Why Are We Different

Compared to other local and international brands, Bae Hanna offers a broader range of products in healthcare, skincare, and fragrances that are tailored to local consumer requirements and needs and based on our own markets.

As a product developer as our main core of expertise, we are able to roll out new and fresh exciting products for the markets that follow the latest trends and rave.

Our Revenue Model

The revenue model is based on selling Beauty, Healthcare & Lifestyle products such as Fragrances, Skincare and Facemasks.

Our Market Opportunity

Market Opportunity

Our Strategy

Pharmacies, Corporate Clients & Retailers

WINGS

Our Achievements

The era of the pandemic and sustainability posed as a challenge. However, we have achieved great results and achieved greater corporate value through our diversified portfolio, with a focus on solutions and disciplined financial management. From zero in 2017 to RM 2.6 million in 2020, RM 7.6 million in 2021 and still growing. Sustainable healthcare during a pandemic and its impact on communities with greater access to healthcare Current Devices.

Indicative Usage of Funds

BH6

The Team

Norzawiyah (Ann) | Managing Director & Founder

Nur Zawiyah Yusak (Ann) | Founder and Managing Director

Nur Zawiyah Yusak, better known as Ann, age 37, has 15 years of experience as a business consultant to many prominent brands in Malaysia specializing in cosmetics and healthcare. Inspired by her daughter who has sensitive skin and by her own experience of the challenges of trying to find suitable skin care products. She decided to create her own products that are safe and reliable. She ventured into healthcare and beauty products using the latest and most remarkable technology so she could provide reliable, efficient, and suitable skin care products for all skin types, especially people with sensitive skin. Ann founded Bae Hanna Skinlab Sdn Bhd in July 2020 to pursue her passion for lifestyle healthcare products, creating the highest quality products thoughtfully made to be safe, effective, cruelty-free and natural using only best-in-class botanical ingredients.

EXPERIENCE:

2020 – Present | Bae Hanna Skinlab Sdn Bhd
Founder and Managing Director (MD)

2020 – Present | DrMamaMe Sdn Bhd
Founder and Managing Director (MD)

2022 – Present | Zeviour Berhad
Founder and Managing Director (MD)

2017 – Present | Enchanted Touch Consultancy Sdn Bhd
Lead Consultant and Managing Director (MD)

2017 – Present | TSG SDN BHD
Chairman

Education:

University of Cyberjaya
Diploma in Cosmetic ( 2019 - Present)

Shah Mohd | Chief Executive Officer

Shah Mohd, aged 43, is the Co-Founder and CEO of Dr. Mama Me, Bae Hanna Skinlab, TSG, Enchanted Touch Consultancy and Zeviour. His role as a CEO is to manage the company’s overall operations and is responsible for providing strategic, financial and operational leadership for the company and will closely coordinate and work with the Board of Directors and senior leadership team. He was also involved in planning, developing, implementing and directing the company's operational and financial operations and performance.

He has consulted more than 20 local brands in Malaysia, excluding 2 international brands in branding, product development and market assessment. Develops his own 3 brands and two have entered local chain pharmacies. He is one of the major players in revolutionizing local products to move forward with all pharmaceutical grade products for many local brands.

A advancant to produce the best product technologies in Malaysia. Shah single handedly penetrated multiple bluechip companies for his corporate deals and supply. This includes Prifzer, TikTok, Berjaya Group of companies. Sunway Group of Companies, IOI Group Of Companies, SP Setia Group of Companies, LVMH Asia, Guardian Asia Pacific and many many more.,

EXPERIENCE:

2020 – Present | Bae Hanna Skinlab Sdn Bhd
Co-Founder and Chief Executive Officer (CEO)

2020 – Present | DrMamaMe Sdn Bhd
Co-Founder and Chief Executive Officer (CEO)

2022 – Present | Zeviour Berhad
Founder and Chief Executive Officer (CEO)

2017 – Present | Enchanted Touch Consultancy Sdn Bhd
Lead Consultant and Chief Executive Officer (CEO)

2017 – Present | TSG SDN BHD
Chief Executive Officer (CEO)

EDUCATION:

Informatic College (2000-2002)
- Diploma of Information Technology

Term Sheet

Issuer: BAE HANNA SKINLAB Sdn Bhd, a private limited company incorporated in Malaysia., a private limited company incorporated in Malaysia

Type of Equity: Redeemable Convertible Preference Shares

Fund Raising Period: 90 days

Pre Money Valuation

Minimum Fundraising Target: RM 250,000

Maximum Fundraising Target: RM 5,000,000

Price per Share: RM 90.00

Minimum Equity Offered

Maximum Equity Offered

Minimum Shares Offered: 2,778

Maximum Shares Offered: 55,555

Minimum Investment Amount: RM 900

Rewards: Investors Packages & Rewards

Reward(s)

Impact on Shareholding Structure Upon Completion of the Offering

Investor Eligibility: Retail, Angel, Sophisticated, and/or Institutional Investors, subject to the applicable investment limits prescribed under the Securities Commission’s Guidelines on Recognised Markets.

Pre Emptive Rights

Type of Shares

Information

Closing Period: Closing Period 14 working days after the end of the Fundraising Period.

Use of Proceeds

Subscription Procedure: An Investment Agreement (with an Annexed Partnership Agreement) for the subscription of the Shares and subject to review and / or amendment if required or deemed necessary by the Issuer and the ECF Platform.

Disclaimer

The information, calculations and remarks expressed on this term sheet or on any other part of the platform are based on information provided, disclosed and presented by the Issuer, BAE HANNA SKINLAB Sdn Bhd to Ata Plus Sdn Bhd, either in part or in whole. Ata Plus disclaims responsibility for the accuracy, completeness and/or validity of these information, and hence will not be held liable for any inaccurate, inappropriate or incomplete information presented on this term sheet or on any other part of the platform subject to the following :

The financial information listed on the deal page is provided by the Issuer; which includes the financial forecasts and projections, the capitalisation table, the term sheet, and management accounts.

The financial forecasts and projections have been prepared by the Issuer based on assumptions that have not been reviewed and certified by an independent certified accountant for its reasonableness.

THE ISSUER agrees that; all information concerning the product, business and the assets of THE ISSUER that have been furnished to Ata Plus Sdn Bhd for the purpose of the equity crowdfunding campaign is true, complete, and accurate in all material respects and is not misleading or deceptive whether by inclusion or omission.

Should the Investor require more information, they can do so by contacting BAE HANNA SKINLAB Sdn Bhd directly at [email protected] or by clicking on the ‘CONTACT’ button on the Deals Page.

Disclosure: This issuer is referred by a 3rd party which is . Ata Plus is not associated or related to the issuer and the referral party.

Disclaimer by Securities Commission

(i) No shares will be alotted or issued based on this document after six months from the closing of the offer period

(ii) This issue, offer or invitation for the offering is a proposal not requiring authorisation of the Securities Commission under section 212(8) of the CMSA 2007

(iii) This document has not been reviewed by the Securities Commission Malaysia. The Securities Commission does not recommend nor assumes responsibility for any information including any statement, opinion or report disclosed in relation to this fund raising exercise and makes no representation as to its accuracy or completeness. The Securities Commission expressly disclaims any liability whatsoever for any loss howsoever arising from or in reliance upon the whole or any part of the information disclosed.

Issuer	BAE HANNA SKINLAB Sdn Bhd, a private limited company incorporated in Malaysia.
Type of Equity	Redeemable Convertible Preference Shares
Fund Raising Period	90 days
Minimum Fundraising Target	RM 250,000
Maximum Fundraising Target	RM 5,000,000
Price per Share	RM 90.00
Minimum Shares Offered	2,778
Maximum Shares Offered	55,555
Minimum Investment Amount	RM 900
Rewards	Investors Packages & Rewards Reward(s)
Investor Eligibility	Retail, Angel, Sophisticated, and/or Institutional Investors, subject to the applicable investment limits prescribed under the Securities Commission’s Guidelines on Recognised Markets.
Information	TERM OF OFFER Maturity Date The tenure of the Shares is 3 years (“Maturity Date”) from the date the Shares are allotted to the holders. Dividend for All Investors: Total of 15% per annum (6% + 6% +3%) 1% per month on the 6th month paid out cycle. Upon completion of the 1-year cycle, another 3% will be credited in) Convertible Discount 20%. The option is given by the issuer to the shareholder to convert after three years from the date of issuance (“issue date”) at a maximum of 15.00% ordinary share of the company.
Closing Period	Closing Period 14 working days after the end of the Fundraising Period.
Subscription Procedure	An Investment Agreement (with an Annexed Partnership Agreement) for the subscription of the Shares and subject to review and / or amendment if required or deemed necessary by the Issuer and the ECF Platform.
Disclaimer	The information, calculations and remarks expressed on this term sheet or on any other part of the platform are based on information provided, disclosed and presented by the Issuer, BAE HANNA SKINLAB Sdn Bhd to Ata Plus Sdn Bhd, either in part or in whole. Ata Plus disclaims responsibility for the accuracy, completeness and/or validity of these information, and hence will not be held liable for any inaccurate, inappropriate or incomplete information presented on this term sheet or on any other part of the platform subject to the following : The financial information listed on the deal page is provided by the Issuer; which includes the financial forecasts and projections, the capitalisation table, the term sheet, and management accounts. The financial forecasts and projections have been prepared by the Issuer based on assumptions that have not been reviewed and certified by an independent certified accountant for its reasonableness. THE ISSUER agrees that; all information concerning the product, business and the assets of THE ISSUER that have been furnished to Ata Plus Sdn Bhd for the purpose of the equity crowdfunding campaign is true, complete, and accurate in all material respects and is not misleading or deceptive whether by inclusion or omission. Should the Investor require more information, they can do so by contacting BAE HANNA SKINLAB Sdn Bhd directly at [email protected] or by clicking on the ‘CONTACT’ button on the Deals Page.
Disclaimer by Securities Commission	(i) No shares will be alotted or issued based on this document after six months from the closing of the offer period (ii) This issue, offer or invitation for the offering is a proposal not requiring authorisation of the Securities Commission under section 212(8) of the CMSA 2007 (iii) This document has not been reviewed by the Securities Commission Malaysia. The Securities Commission does not recommend nor assumes responsibility for any information including any statement, opinion or report disclosed in relation to this fund raising exercise and makes no representation as to its accuracy or completeness. The Securities Commission expressly disclaims any liability whatsoever for any loss howsoever arising from or in reliance upon the whole or any part of the information disclosed.

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