Darul Ehsan City Farm Sdn Bhd (DECF) is the next leading name in aquaculture automation and IoT. They commit to leading the charge in creating the ultimate aquaculture pond for farmers all around the world. DECF revolutionary smart ponds enable farmers to turn any traditional aquaculture pond into a new generation of modern aquaculture farms. Compatible with all existing ponds whether mud ponds or concrete ponds.
DECF focuses on producing high-quality Tilapias known as Muallim Talapia with a shorter harvest cycle. Its aquaponic ponds are located in Slim River, Perak equipped with high-tech pond management systems.
|Min Target||RM 1,000,000|
|Max Target||RM 4,000,000|
Darul Ehsan City Farm Sdn Bhd is a Shah Alam-based aquaculture technology company that specializes in aquaponics. We design, build and operate a new generation of modern aquaculture farms to maximize yield and profit without sacrificing quality.
Our system enabled us to interconnect and remotely monitor all of our Tilapia fish ponds through a single user-friendly platform. We are dedicated to producing high-quality products that are fresh and healthy, and utilizing high-tech management systems.
In running an aquaculture farm, the two (2) most prominent problems faced by us are inconsistent Quality & Quantity, as well as absent of Tracking & Tracing. These problems affect not only us as the farmers, but also the whole supply chain.
Our farm operates using Commercial Aquaponic System (CAS) – our system is designed specifically to help us tackle problems related to aquaculture farming, especially on quality and quantity, as well as tracking and tracing.
With this system, we are able to monitor our fish growth, maintaining quality and quantity while maximizing revenue. With proper tracking and tracing, we are able to better manage costs and ultimately increase our profit margin.
The revenue model is based on fish farming and selling freshwater fish which is Tilapia.
Our existing and potential customers are as follows.
Below are our traction and recognition to date.
Our growth strategy is as follows.
Target to achieve profitability by 2024.
Dato’ Nik Mod Amin Nik Abd Majid, age 69, is the founder of Darul Ehsan City Farm Sdn Bhd. He is currently serving as the Chairman of the company. He was previously the CEO/Executive Director of Bank Simpanan Nasional. During his tenure with Bank Simpanan Nasional, he re-engineered the bank’s business direction towards assisting Small Medium Industries. Prior to that, he was also the General Manager of Perbadanan Usahawan Nasional Berhad (“PUNB”), setting up the funds’ investment division. He also held key senior positions in Maybank Berhad and Affin Bank Berhad executing risk management, strategic planning, credit management, international banking roles in the respective banks. Since his retirement, he has not been sitting around but have been actively engaging in business. One of his ventures is acquiring an old abandoned aquaculture farm in 2019. He invested his time, effort, and money in the farm which has now become the center of excellence for Aquaponic in Malaysia.
Irwan Shahrinaz Mohd Nahar, age 30, is an aspiring young CEO of Universiti Teknologi MARA (UiTM) graduate with over 5 years of executive leadership experience in business management. He possesses great leadership, analytical skill and armed with a powerful intellect and strategic thinking, he can overcome and outmaneuver obstacles that seem unbeatable to most.
Ahmad Ridzuan Ishak, age , is a young agropreneur with experience of more than 15 years in aquaculture managing his family’s 12 open cage aquaculture farm. He oversees all of DECF’s operations and procedures and is responsible for driving DECF to achieve and surpass sales, profitability, cash flow, and business goals and objectives.
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