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Eventda Sdn Bhd

Eventda is an online platform for Meeting Rooms, Training Rooms and Co-Working Spaces with over 1,200 listed packages with a highly scalable technology platform with Channel Manager, API Integrations and White-Label capabilities system.

No. 1 MICE (Meetings, Incentives, Conferences, Exhibitions) aggregator in Malaysia with an inventory management system for its vendors and direct booking capabilities.

Eventda also has launched an e-Venue platform for a government agency, The Human Resource Development Corporation (HRD Corp). The e-Venue platform helps HRD Corp training companies to source training rooms for their training programs.

 

Pre-Live Campaign
Min Target RM 300,000
Max TargetRM 1,500,000
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DISCLOSURE

There is a high dependency on one revenue source at the moment. However, Eventda is exploring more partnership opportunities with larger corporations and securing more direct sales vendors.

 

Introduction

Eventda was founded by a group of young entrepreneurs fuelled by passion to digitalise and transform the MICE segment in Malaysia. Our products focuses on 3 categories as following:

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Our system is built on a highly scalable technology platform with Channel Manager, API Integrations and White-Label capabilities. Our team and board of advisors have a proven track record to build companies, scale and exit. Currently, there are over 1,200 packages listed on Eventda.com and its associate platforms.

packages

 


What We Do

The Challenge

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Our Solution

Eventda provides multiple options of venue spaces based on:

  • location
  • number of participants
  • food service
  • transparency to booking cancellation policy

Eventda fetches live prices from its Venue Management System (“VMS”) and publishes on the front-end for comparison purposes. With inventories being managed directly from VMS, Eventda is able to offer instant booking functionality, enabling users to obtain instant booking confirmation. By providing great visibility, Eventda intends to help venue spaces to improve their utilisation rate by providing following informations to venue providers:

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Eventda helps businesses save costs when booking for spaces by democratizing corporate rates to all businesses. With integrated and centralized billing, businesses will have only one contact point – Eventda for all their spaces booking. They will also have integrated payment solutions as Eventda works with Saas, government agencies etc.


Why Are We Different

This is our competitive advantage.

 

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Our Revenue Model

We have three revenue models for our business as follows.

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Our Market Opportunity

The MICE Industry in Malaysia were valued at over RM3.9 billion as of 2009. With Malaysia’s growing economy, the MICE industry is benefiting through the hosting of regional business events, meetings and conferences. Despite the pandemic, the industry has continued to grow and is projected to hit RM5.2 billion by 2026.

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Our Strategy

This is our go-to market strategy and our goal is to create opportunities with following three type of business models.

 

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Our Achievements

Eventda has signed a long term agreement with The Human Resource Development Corporation (HRD Corp) to manage and operate the HRD Corp e-Venue platform that offers over 1,200 venue spaces of Eventda to its training providers and registered employers to utilise their levy for their corporate training programs.

HRD Corp is an agency under the Ministry of Human Resources with over 14,000 training companies, more than 100,000 levy-contributing employers and RM 1 billion annual levy fund. This platform is valued at over RM 80 million in commissions. 

More e-Venue like white-label solutions are expected in the future with potential partners like Travel OTA platforms, lifestyle apps, government agencies etc.

 

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Indicative Usage of Funds

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The Team

Eventda - Yovindra Kanezin

Yovindra Kanezin l Country Manager

Yovindra Kanezin, age 27, started his career working for the former Minister of Transport Malaysia, Dato' Sri Liow Tiong Lai. In Ministry, he was part of the National Logistics Taskforce - NLTF (a taskforce that reports to the then Prime Minister, Dato' Sri Najib Razak) and National Airport Planning Committee (NAPC). He also handled several projects involving Foreign Direct Investments well as domestic infrastructural developments. He was also tasked to handle the day to day agenda of the minister and engagements with other stakeholders.

Currently, he's the Country Manager for a local startup that's revolutionising the MICE Segment of the hospitality in Malaysia called Eventda. Apart from his professional career, he is the Chairman of Young Professionals Bureau of Malaysia, Director of Commonwealth Youth Innovation Hub Malaysia and part of the ASEAN Foundation.

Experience:

  • January 2021 – Present
    Country Manager & Executive Director of Eventda Sdn Bhd
     
  • August 2020 - January 2021
    Head of Business Development of Eventda Sdn Bhd
     
  • February 2018 - July 2019
    Risk Analyst of Paypal
     

Education:

  • University of Reading
    Bachelor of Science (B.Sc.) (Hons), Finance & Business Management

Eventda - SP Sanjay

SP Sanjay l Chief Technology Officer

SP Sanjay, age 27, he believe the perfect product doesn't exist, So he thrive to build an evolving product with feedback from people and data from the analytics tool. He manage technical SEO for all AirAsia pages and Its afflicted products. He devise the strategy and technical architecture to boost SEO ranking. His role is to support the technical team on SEO best practices. And bringing new features to life with Analytics data insight. At Data as Services, he hold a Key responsibility in implementing TensorFlow AI models to solve business problems and enhancing their profit.

He wrote business rules for Microsoft Chat-bot pipeline. A chatbot made to assist the invoice automation process. skills/software used: python 2.7, NLP, Regex, REST APS, Pandas, NLTK, sci-kit learn, MongoDB,etc.

Experience:

  • November 2019 – Present
    Growth Marketing Manager of AirAsia
    - Optimizing crucial technical aspects for search engines.
    - Gathering data insights of the users and bringing new features ideas to the table from the collected data.
    - Growth in SEO, Retention and other marketing automation to enable growth in Retention and conversion.
     
  • December 2018 - Present
    Head of Digital Marketing of Netart-India
     
  • October 2018 - November 2019
    Co-Founder &CTO of Data as Services
     

Education:

  • Amrita Vishwa Vidyapeetham, Coimbatore
    Bachelor's Degree, Computer Science>

Eventda - Dabraj Sing

Dabraj Sing l Advisor & Strategic Investor

Dabraj, age 32, is currently the Head of SuperApp Platform Strategy, reporting to the CEO of AirAsia SuperApp. Prior to this, Dabraj was the Head of Digital Strategy and Projects within the Transformation Acceleration Office, with a deep focus on airlines digital strategy, growth and automation projects.

He was previously the Finance Director of Lion & Lion, a digital marketing & consulting firm overlooking financial performance of 4 markets, strategizing new market entries, forming group shared service centre and investor management. He was also responsible for structuring the M&A deal for the sale of Lion & Lion to a Japanese public listed co. at the end of September 2016. Prior to Lion & Lion, Dabraj worked as an external auditor with Ernst & Young, completing audit projects for more than 50 companies including PLCs, GLCs & MNCs covering various industries.

Experience:

  • February  2022 – Present
    Chief Strategy Officer of AirAsia Super App (AirAsia)
     
  • November 2020 - January 2022
    Head of SuperApp Platform Strategy of AirAsia
    - Platform Business Strategy | Commercial Strategy | Ecosystem Growth | Business Review | Mergers & Acquisition | Market Expansion | New Product Launches | Commercial Analytics | Financial Modeling .
     
  • May 2018 - October 2020
    Head, Digital Strategy & Projects - Transformation (AIrAsia);
    - Digital Transformation Strategy | Digital Solutions | Business Process Automation | Robotics Process Automation | Data Analytics & Transformation | Agile Project Management | Cultural Transformation | Innovation | Allstars Idea Management | Special Projects
     
  • July 2017 - September 2017
    Management Summer Associate of Google
    - Growth projects for Google Search and Youtube platforms within Southeast Asia. .
     
  • June 2015 - October 2016
    Finance Director of Lion & Lion Digital Agency
    - Global Finance Director | Mergers & Acquisition | Market Expansion | Commercial Strategy | Hyper-Growth | Business Turnaround | Setup of Shared Service Centres | Process Improvement | Business Exit .
     
  • May 2014 - May 2015
    Head of Finance of Lion & Lion Digital Agency
    - Automation Reporting | Financial Accounting | Management Accounting | Internal Controls.
     
  • March 2011 - April 2014
    External Auditor of Ernst and Young
    - Financial Audits for Government Linked Companies | IPO Financial Audits | Petroleum Shared Contract Audits | Internal Controls review | Advisory on Internal Financial Reporting Standards .
     


Education:

  • Massachusetts Institute of Technology - Sloan School of Management
    Master of Business Administration, Visiting Graduate Student

Eventda - Ravi Shankar

Ravi Shankar l Advisor & Strategic Advisor

Advisor & Strategic Advisor

Ravi Shankar, age 36, is a generalist who is learning to be a specialist in a lot of functions. His passion is to connect the dots between Marketing, Data Science, Product Management, Software Engineering, Commercial P&L, and Business Operations to bring sustained growth to the organizations he work for. His core expertise still remains in digital marketing, data science, web & product analytics. Southeast Asia, India & Australia is where he spent most of his focus in the last 12 years of experience. furthermore, he have helped global brands across China, Europe, and North America.

In his current role as the Chief Growth Officer of AirAsia, he work with the heads of the functions of Data, Product, Technology, Commercial & Operations.

Experience:

  • January 2022 - Present
    Chief Marketing Officer of Carsome
     
  • November 2020 - January 2022
    Chief Growth Officer of AirAsia
     
  • January 2019 - November 2020
    Group Head of Digital Marketing & Analytics of AirAsia
     
  • January 2017 - January 2019
    Group Head of Digital Marketing
     
  • December 2014 - December 2016
    Regional Head of Performance & Analytics of Lion & Lion Digital Agency
     
  • January 2013 - November 2014
    Campaign Management Lead of Google
     
  • October 2011 - December 2012
    Online Marketing Specialist of Sulekha.com
     
  • August 2010 - October 2011
    Creative strategist at Yahoo
     
  • July 2008 - July 2010
    Online Marketing Specialist of ClearLead Inc
     


Education:

  • Jawaharlal Nehru Technological University
    B.Tech, Computer Science

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