FinSpark

FinSpark is a subscription-based financial education platform with the aim of making financial literacy accessible to everyone. Through their skillfully crafted content, FinSpark has successfully gained 100k users and is ready to make the move into paid knowledge subscription.

Campaign Closed RM 1,500,000 raised

337% of target	0 days left
Investors	318
Min Target	RM 445,000
Max Target	RM 2,000,000

Introduction

FinSpark is one of the most promising financial content providers among Malaysia's youth, offering access to their financial education library, which includes videos, articles and libraries. FinSpark believes that financial education and planning should be made available to everyone. FinSpark has always focused on quality, interactive and professional content to cater for local demand in Asia. Besides, FinSpark will provide quality and affordable financial planning and products to help people in achieving their financial goal. FinSpark made their start by providing finance knowledge and managed to successfully gain 100k followers in its first 6 months, and is ready to move into the realm of paid content subscription.

By implementing the models of the "Sharing Economy" with "Paid Knowledge", FinSpark will be able to price their service at 95% lower than most of the market content providers while simultaneously providing wide range of finance knowledge to public.

By lowering the entry barrier of personal finance management, FinSpark has come out with its slogan of “Now Everyone Can Invest”.

What We Do

The Challenge

According to studies, Millennials make up the largest population of consumers in Malaysia and have high spending power. However, studies also show that Millennials have poor financial health as they often spend beyond their means due to their impulse-buying behaviour and lower financial literacy level.

The lack of financial literacy of younger generation has been increasingly alarming and it will result in more serious financial concern. Although 64% of working millennials save a portion of their income every month, they do not have the financial knowledge to manage it effectively or the saving is only focused on short-term goal. In order to have instant gratification, 40% of Millennials agreed that they spend more than they can afford and 47% of them are engaged in expensive credit card borrowing.

Moreover, it is hard for Millennials to improve their financial literacy on their own as there is limited financial educators, books and platforms that are affordable, accessible and interactive. Traditional financial advisors, planner and investment consultants in the market has failed to acquire the attention and trust of Millennials, result to most of the Millennials are skeptical of the professionalism of financial advisors and planners.

Our Solution

Enter FinSpark, a subscription-based financial knowledge content provider and online community for those wanting to expand their financial know-how. By offering access to their continuously expanding financial education library, which includes videos, articles and libraries, FinSpark introduces the solution to the lack of affordable and professional financial education resources impeding Millenials from reaching their financial goals.

In order to stand out from the growing crowd of content creators, FinSpark has developed a set of guidelines and strictly practice it in their content creation to achieve localisation and provide a user friendly experience. Inarguably, most Millennials spend their time looking for information online and this has always been the channel that FinSpark uses to reach Millennials.

Why Are We Different

Enjoy unlimited access to introductory & comprehensive and in-depth finance education library which includes past and new videos, articles and podcasts through subscription:

Useful personal finance management tools available to user on FinSpark platform
Affordable personal financial consultation through Finspark platform with board certified financial planner.

Why Invest in FinSpark

Great Market Potential. There are 36.2 million people in finance education market for 3 languages in Malaysia and many more if we add up the other South East Asia Countries
Scalable Business Model. FinSpark business model can be easily expanding to other countries by not only adding another language option, but engage the local educator. FinSpark also discover the most effective way to engage users in video education, the more subscription the cheaper production cost
Proven Revenue Model by LearnVest.com in US and iGetGet.com in China, both are billion dollar valuation companies
First Mover advantage. FinSpark is the first market player who successfully engage 100k loyal fans within 6 month from social media with firelated education video

Our Revenue Model

Content Subscription Model

There will be two subscription model available to FinSpark users: Basic Subscription plan at RM9/month and the Premium Subscription plan at RM399/year. Subscribers have access to our financial education library, which includes videos, articles and libraries. The library will be updated constantly with the latest financial topic or concerns in the region and well-known financial theory in the world.

Cost per customer, for production and marketing of content, is estimated at no more than 20% of revenue.

Brand Partnerships

Financial product providers pay package fees for brand association and the co-creation of content. Their brands and products will be available on our platform. FinSpark has a strict guideline on selecting partners to provide the best for our users.

Financial Advisor and Planning Service

There will be a team of board-certified financial advisors who are carefully selected to provide unbiased and personalised financial guidance to paid users. Moreover, the financial advisor may also design and strategise a plan based on your financial goal such as paying off debt, preparation for retirement and saving for major purchases.

Our Market Opportunity

FinSpark's main target market is millennials, particularly those with low financial literacy.

Prior to its official launch, FinSpark had successfully captured 3% of the total potential market in Malaysia within the short span of 6 months.

The market opportunity is huge as statistics from Ministry of Finance Malaysia has clearly shown that more than 50% of millennials are not confident in their financial literacy and most of them are still unfamiliar with the service a financial advisor can provide. Besides, the lifetime value of a millennials is longer and with FinSpark’s dedicated service, FinSpark can be a lifetime financial partner for millennials.

Our Strategy

We believe financial literacy is for everyone and that subscription-based models are the most affordable business model for users. As we develop long term relationships with users, the cost of development and production can be much lower than traditional education provider.

SHORT TERM

Partner with traditional finance product and service providers for advertisement listing
Launch FinSpark subscription to the existing community
Launch FinSpark App that offers personal money management tools for financial analysis
Offer content in additional languages to FinSpark platform to expand our community
Launch live video financial consultation or planning with FinSpark board-certified financial advisor with affordable price

MEDIUM TERM

Expand into Southeast Asia market, including Singapore, Thailand and Indonesia
Provide an unbiased platform for financial gurus/speakers
Launch FinSpark-exclusive technology to support our financial products and services

LONG TERM

Expand to China and wider Asia market
Expand to other countries by partnering with local finance speaker
Open up to acquisition or Joint Venture opportunities with lead financial market player(s) that share the same values and have existing user base across key markets for expansion

Our Valuation

Our Achievements

Indicative Usage of Funds

Technology - Development & Launch of FinSpark Content Product (Subscription Base)

Development of a whole new platform out from social media that contains video contents together with webpage tools. By providing on page free content, users can be attracted and convert to paid users. In the end, evolve to subscription content platform.

Working Capital - Form a larger team

Our team has been always small but when comes to more users, a larger and more efficient team is a must. New team will be mainly consists of development technician, content provider and video producer.

Operation

Talent resources and operations for new business set up: Engaging more content provider to grow our community, local content and consequently, drive sales. Basic operation of a new company.

Strengthen Sales, Marketing & Convert Customer Base

Customer Acquisition & Retention Strategies: New funds will help us engage in stronger marketing initiatives and efforts converting from social media, which has been accumulated up to 115k followers.

The Team

Tan Shing Yeou

Co-Founder & Chief Executive Officer

Stanley Ng

Co-Founder & Chief Finance Officer

Spark Liang

Co-Founder & Chief Marketing Officer

*An earlier version of this deal page stated Spark Liang as a ‘Registered Financial Advisor in Malaysia’. Spark’s biography has since been corrected to ‘Registered Financial Planner (RFP) with the Malaysian Financial Planning Council.’

Term Sheet

Issuer: FinSpark Sdn Bhd, a private limited company incorporated in Malaysia, a private limited company incorporated in Malaysia

Type of Equity: Ordinary Shares (“Shares”)

Fund Raising Period: 40 days

Pre Money Valuation

Minimum Fundraising Target: RM 445,000

Maximum Fundraising Target: RM 2,000,000

Price per Share: RM 130.00

Minimum Equity Offered: 3.33

Maximum Equity Offered: 13.33

Minimum Shares Offered: 3449

Maximum Shares Offered: 15,385

Minimum Investment Amount: RM 520

Rewards: Tier 1

Investment Amount

RM 1,000

Reward(s)

Lifetime Standard Membership

Tier 2

Investment Amount

RM 10,000

Reward(s)

Whole life VIP membership

Tier 3

Investment Amount

RM 250,000

Reward(s)

1 Year of Business Listing on the platform *

*Terms & Conditions apply

Impact on Shareholding Structure Upon Completion of the Offering: Impact on Shareholding Structure Upon Completion of the Offering

No previous fundraising exercise

Investor Eligibility: Retail, Angel, Sophisticated, and/or Institutional Investors, subject to the applicable investment limits prescribed under the Securities Commission’s Guidelines on Recognised Markets.

Pre Emptive Rights

Type of Shares

Information: Issuer to provide additional information upon request

Closing Period: 14 working days after the end of the Fundraising Period

Use of Proceeds: The proceeds will be used for Market Expansion, Sales&Marketing, Technology, Content & Operations. The funds will be transferred to the Issuer upon the Closing Date. A total of RM34,100 from the proceeds will be used to repay the Amount Owing to Directors

Subscription Procedure: A subscription agreement between the Investors and Finspark Sdn Bhd is currently contemplated.

However, depending on the number of investors and the size of the funds raised, the above contemplated structure is subject to review and if required or necessary, the structure may be amended by the Issuer and the ECF Platform.

Disclaimer

The information, calculations and remarks expressed herein on this term sheet or any other parts of the platform are based on information provided, disclosed and presented by Finspark Sdn Bhd to Ata Plus Sdn Bhd, either in part or in whole. Ata Plus disclaim responsibility for the accuracy, completeness and/or validity of these information, hence will not be held liable for any inaccurate, inappropriate or incomplete information presented on this term sheet or on any other part of the platform subject to the following :

The financial information listed on the deal page is provided by the Issuer; which includes the financial forecasts and projections, the capitalization table, the term sheet, and management accounts.
The financial forecasts and projections have been prepared by the issuer based on assumptions that have not been reviewed and certified by an independent certified accountant for its reasonableness.
THE ISSUER agrees that; all information concerning the product, business and the assets of THE ISSUER that have been furnished to Ata Plus Sdn Bhd for the purpose of the equity crowdfunding campaign is true, complete, and accurate in all material respect and is not misleading or deceptive whether by inclusion or omission.

Should the Investor require more information or clarification, they can do so by contacting FinSpark Sdn Bhd directly at [email protected] or by clicking on the ‘CONTACT’ button on the Deals Page.

Disclosure: This issuer is referred by a 3rd party which is . Ata Plus is not associated or related to the issuer and the referral party.

Disclaimer by Securities Commission

(i) No shares will be alotted or issued based on this document after six months from the closing of the offer period

(ii) This issue, offer or invitation for the offering is a proposal not requiring authorisation of the Securities Commission under section 212(8) of the CMSA 2007

(iii) This document has not been reviewed by the Securities Commission Malaysia. The Securities Commission does not recommend nor assumes responsibility for any information including any statement, opinion or report disclosed in relation to this fund raising exercise and makes no representation as to its accuracy or completeness. The Securities Commission expressly disclaims any liability whatsoever for any loss howsoever arising from or in reliance upon the whole or any part of the information disclosed.

Issuer	FinSpark Sdn Bhd, a private limited company incorporated in Malaysia
Type of Equity	Ordinary Shares (“Shares”)
Fund Raising Period	40 days
Minimum Fundraising Target	RM 445,000
Maximum Fundraising Target	RM 2,000,000
Price per Share	RM 130.00
Minimum Equity Offered	3.33
Maximum Equity Offered	13.33
Minimum Shares Offered	3449
Maximum Shares Offered	15,385
Minimum Investment Amount	RM 520
Rewards	Tier 1 Investment Amount RM 1,000 Reward(s) Lifetime Standard Membership Tier 2 Investment Amount RM 10,000 Reward(s) Whole life VIP membership Tier 3 Investment Amount RM 250,000 Reward(s) 1 Year of Business Listing on the platform * *Terms & Conditions apply
Investor Eligibility	Retail, Angel, Sophisticated, and/or Institutional Investors, subject to the applicable investment limits prescribed under the Securities Commission’s Guidelines on Recognised Markets.
Information	Issuer to provide additional information upon request
Information	Future Fundraising FinSpark Sdn Bhd intends to further raise capital funding in the future for further capital development and expansion of the company, prior to its planned Initial Public Offering of shares in the future. The quantum and timing for this have yet to be decided and subjected to the approval of the Board of Directors and shareholders of the company. The Company will provide option to repurchase the share from the investors at a minimum 200% increased rate from the original purchase price. The capital fund raising activity is referred to as Pre Series A Investment in this document.
Closing Period	14 working days after the end of the Fundraising Period
Use of Proceeds	The proceeds will be used for Market Expansion, Sales&Marketing, Technology, Content & Operations. The funds will be transferred to the Issuer upon the Closing Date. A total of RM34,100 from the proceeds will be used to repay the Amount Owing to Directors
Subscription Procedure	A subscription agreement between the Investors and Finspark Sdn Bhd is currently contemplated. However, depending on the number of investors and the size of the funds raised, the above contemplated structure is subject to review and if required or necessary, the structure may be amended by the Issuer and the ECF Platform.
Disclaimer	The information, calculations and remarks expressed herein on this term sheet or any other parts of the platform are based on information provided, disclosed and presented by Finspark Sdn Bhd to Ata Plus Sdn Bhd, either in part or in whole. Ata Plus disclaim responsibility for the accuracy, completeness and/or validity of these information, hence will not be held liable for any inaccurate, inappropriate or incomplete information presented on this term sheet or on any other part of the platform subject to the following : The financial information listed on the deal page is provided by the Issuer; which includes the financial forecasts and projections, the capitalization table, the term sheet, and management accounts. The financial forecasts and projections have been prepared by the issuer based on assumptions that have not been reviewed and certified by an independent certified accountant for its reasonableness. THE ISSUER agrees that; all information concerning the product, business and the assets of THE ISSUER that have been furnished to Ata Plus Sdn Bhd for the purpose of the equity crowdfunding campaign is true, complete, and accurate in all material respect and is not misleading or deceptive whether by inclusion or omission. Should the Investor require more information or clarification, they can do so by contacting FinSpark Sdn Bhd directly at [email protected] or by clicking on the ‘CONTACT’ button on the Deals Page.
Disclaimer by Securities Commission	(i) No shares will be alotted or issued based on this document after six months from the closing of the offer period (ii) This issue, offer or invitation for the offering is a proposal not requiring authorisation of the Securities Commission under section 212(8) of the CMSA 2007 (iii) This document has not been reviewed by the Securities Commission Malaysia. The Securities Commission does not recommend nor assumes responsibility for any information including any statement, opinion or report disclosed in relation to this fund raising exercise and makes no representation as to its accuracy or completeness. The Securities Commission expressly disclaims any liability whatsoever for any loss howsoever arising from or in reliance upon the whole or any part of the information disclosed.

Risk Disclaimer

Investing in equity crowdfunding involves certain risks that include uncertainty of returns, lack of liquidity, dilution, material events and lack of control. Investments should be done as part of a diversiﬁed portfolio. ATA PLUS offers investment opportunities to investors who understands these risks in making their own investment decisions.

PLEASE READ THE FULL RISK WARNING BEFORE DECIDING TO INVEST.

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