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Hobby Car Malaysia Sdn Bhd

Hobby Car is a one-stop service centre for the customization of food trucks from the design of the trucks all the way to the business models that food truck operators can take up. Hobby Car provides services for food truck design, permit and licence application & customization which adheres to Malaysia Fire & Rescue Department guidelines.

  • Food truck Design & Customisation adheres to the Fire & Rescue Department guidelines and is approved by the Road Safety Department of Malaysia
  • Food trucks designed and customized by Hobby Car are covered by insurance with  public liability of up to RM1 million
  • Expert management with over 20 years of experience in the automotive & truck customization industries

Campaign Closed RM 40,000 raised
10% Complete
10% of target 0 days left
Min Target RM 400,000
Max TargetRM 1,250,000


Hobby Car was established in 2014 in collaboration with CAF/Dong Feng Siao Kang (DFSK) China, a truck manufacturing company in China for the brand DFSK. In 2017, in cooperation with the Fire & Rescue Department of Malaysia, Hobby Car completed guidelines to govern food trucks in Malaysia. This guideline is aimed to ensure the safety of the food trucks, operators and consumers. Now, the guideline has been tabulated and approved by the Road Safety Department of Malaysia and shall be implemented nationwide by this year.

What We Do

The Challenge

Food trucks in Malaysia aren’t governed by proper guidelines in terms of their design. This caused a severe hazard to the operators and also to the consumers. Without proper guidelines and governance, food truck operators are not protected and insured properly. Numerous accidents and incidents involving food trucks, even causing injuries.

For food truck operators, they face various difficulties to obtain a licence and permit to operate their food truck business. They also lack the know-how to go around obtaining all the required documents to operate the business. On top of that, they lack the business know-how to launch a food truck business.


Source: Sinar Harian

Our Solution


Hobby Car serves as a one-stop service centre to cover all services required to start operating a food truck business.

Hobby Car assists food truck operators in designing Bomba-compliant trucks. With the tabulation and approval of the guidelines drafted by Hobby Car, Hobby Car works closely with the Fire & Rescue Department and Road Safety Department of Malaysia to ensure all food trucks on the roads adhere to the guidelines.

Why Are We Different




Our Revenue Model

We provide leasing models to our operators. That means operators can own a truck without forking out the down payment, but only a monthly amount. We also charge them a monthly administration fee and quarterly maintenance fee as the trucks are sent back to us for maintenance plus inspection.





Our Market Opportunity

The food truck business in Malaysia showed rapid development in the past few years (https://ir.uitm.edu.my/id/eprint/66081/1/66081.pdf), especially in the local night market.

The night market is a favourite local food place not only in urban areas but also in villages. In Peninsula Malaysia alone, there are 9,755 villages (Source: https://www.theedgemarkets.com/article/my-say-pasar-malam-and-five-year-plans). Each village will have a small-scale night market with traders who have their own customised food trucks selling at the markets. The number of privately owned customized food trucks in urban areas is potentially higher corresponding to 2 factors - the extensive size of the night markets and special locations & places for food truck businesses such as “Tapak” at KLCC, Putrajaya, Cyberjaya and Bukit Bintang.





With the implementation of the guidelines by the Road Safety Department of Malaysia, all customised trucks be it food trucks or camper vans; as long as there is electrical wiring; will be required to be modified to adhere to the guidelines.

This gives us the opportunity to capture a huge market that will require modification to the food truck bodies. Due to the growing demand for food trucks among Malaysians, there will also be a growing need for trucks on top of what we already have in Malaysia.

Our Strategy


Bodies/Associations/Organizations No. of Operators per Quarter
Night Market Association 4
Food Truck Association 4
Koperasi Bomba 1
Koperasi LTAT 1
Persatuan Penjaja 3
University Malaya 1
Corporate Companies 2

We will be working closely with various organisations, bodies and associations in Malaysia where we will offer the leasing model food truck business opportunity to the members. As this model is a low investment with a decent return, it will be a beneficial business opportunity for the members and students.



The leasing model of customized trucks is one of the revenue channels. After the official launch and implementation of the guidelines nationwide by the Road Safety Department, Hobby Car will be preparing to tap into the customized truck market nationwide.



Our Achievements

In 2017, Hobby Car in cooperation with the Fire & Rescue Department of Malaysia completed the guidelines governing food trucks in Malaysia to ensure the safety of food truck operators and customers.

After 4 years, the guidelines have been tabulated, accepted and approved by Road Safety Department Malaysia and were launched in February 2023.

In 2022, Hobby Car launched the truck customization service and started working with various brands to customize 200 food trucks following the guidelines created.



Customized Food Trucks by Hobby Car Malaysia 

Indicative Usage of Funds



Financial Forecast


With our lean team and efficient setup, Hobby Car will turn profitable 6 months after the first food truck is leased out by following the target below in terms of the number of new food trucks leased out per year:

Year Q4 2023 2024 2025
New food trucks leased our per year 25 101 73

This financial forecast is a very conservative forecast as it is based on the assumption there are no new food trucks being leased out after 2025 and that the revenue is maintained. At the same time, another conservative calculation is the fact that all food trucks are serviced with hire purchase loans. Having a smaller amount of loan will allow the company to break even faster.

The Team


Dato Goh Kok Chuan | Chief Executive Officer

Dato Goh Kok Chuan, age 59, is the Chief Executive Officer of Hobby Car Malaysia Sdn Bhd and also the chairman of the company. He has been in business for more than 30 years and successfully exited a publicly listed company after playing a vital role in IPOing it. Vast experience in various industries such as manufacturing, manpower and retail. Strong working relationships with various government bodies that in ensuring that execution can be rolled out smoothly.


  • January 2020 - Present
    Chairman & CEO of Hobby Car Malaysia Sdn Bhd
  • 2016 - 2019
    Ventured into the coal business in Indonesia.
  • 2009 - 2016
    Built Pudu Uptown, a congregated retail park (outdoor & indoor) for small-time business owners from various industries.
  • 2001 - 2009
    Set up a manpower agency and construction company. Successfully scaled it up and closed it.
  • 1987 - 2000
    Set up development retail shop, built the business to 7 outlets. Exited by selling the business off with profit


  • Systematic College Kuala Lumpur (SEGi College)

Moo Yin Fei

Moo Yin Fei | Chief Operation Officer

Moo Yin Fei, age 36, is the Chief Operation Officer of Hobby Car Malaysia Sdn Bhd. He is also a top sales guy in the automotive industry. Built a company that made it the top 3 bodybuilder companies for food trucks in terms of market share in 3 years. The company became the top distributor of Japanese rebuilt trucks in Malaysia too. In charge of the customization of food trucks with deep expertise in the automotive industry.


  • 2022 - Present
    Chief Operation Officer of Hobby Car Malaysia Sdn Bhd
  • 2020 - Present
    Director of Kobe Miki Sdn Bhd
  • 2015 - 2019
    Salesperson in truck body builder company. Top sales every year.
  • 2010 - 2015
    Salesperson in used truck sales centre. Top sales every year.
  • 2009 - 2010
    Salesperson in 4x4 Service Centre.
  • 2007 - 2008
    Salesperson in Hyundai Service Centre.


  • Top Speed Academy Sdn Bhd (2006)
    Malaysian Skills Certificate in Motor Vehicle Technician Level II (Under Nation Vocational Training Council)
  • Pyrometro Academy Sdn Bhd (2005)
    Malaysian Skills Certificate in Motor Vehicle Technician Level I (Under Nation Vocational Training Council)

Term Sheet

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