Lewré

Lewré is Asia’s leading bespoke footwear brand offering highly customised creations which feature glamorous designs and the attention to detail only offered by those at the height of luxury. Founded in 1997, Lewré has garnered international recognition for its commitment to excellence in design and as a pioneer in the footwear industry, going as far as being endorsed as Malaysia’s royal couturier and brand.

Under the artistic direction of renowned designer, Dato' Lewré Lew, the brand aims to extend its flair for luxury beyond the footwear industry.

Campaign Closed RM 1,247,500 raised

125% of target	0 days left
Investors	48
Min Target	RM 1,000,000
Max Target	RM 3,000,000

Introduction

Founded by renowned designer and couturier, Dato’ Lewré Lew Fong Voon, in 1997, Lewré has won multiple awards and has gained recognition over the years for its excellence in design and masterful crafting. This prestigious homegrown brand is the proud recipient of the Putra Brand “SME Brand of the Year” Award 2011 and was named “Brand of the Year – Fashion Shoes Category” in 2016 by the World Branding Forum UK. Dato’ Lewré has personally attended to and designed footwear for Kate Middleton, Duchess of York, and members of the Malaysian Royal Family. Lewré aims to be at the forefront of bespoke footwear and to lead the fashion industry to new heights.

What We Do

The Challenge

Currently, the only option available to customers are ready-to-wear shoes. The footwear industry is faced with a large shortage of footwear makers that are capable to fulfill ever increasing customers’ demand, particularly for high heeled shoes. The demand for customisation and bespoke services is largely overlooked by industry players. As a result of the rarity of craftsmanship and designer skills required, there exist very few bespoke shoemakers worldwide to fill this gap. Very few players in the bespoke footwear industry possess the expertise, craftsmanship and skills required to capitalise on this market opportunity.

Our Solution

Since its inception, Lewré Bespoke boutique has worked relentlessly to deliver the best possible personalised footwear to their clientele. Lewré Bespoke strives to be at the forefront of personalised and exclusive footwear. Lewré Bespoke delivers excellence in design and masterfully crafted products to its customers. Our target customers are Branded Bespoke segment as we believe our brand positioning into one of the best Royal Couturier Bespoke Brand as "A shoe made personally for you".

Why Are We Different

Influential and loyal clientele. The Lewré Bespoke boutique serves an influential and loyal clientele, including celebrities and members of the Malaysian royal families.

Reputable branding. Our focus on reputable branding for Lewré Bespoke has allowed us to diversify into many other luxury good businesses, such as gourmet F&B franchising and brand licensing.

Growing demand in Asia. As one of the very few bespoke shoe designers in Asia, we have positioned ourselves to fulfill the increasingly high demand in the Asian market for designer products and bespoke series.

IP technology. The development of our 3D footwear IP technology prototype would allow for massive scaling of Lewré Bespoke services and carry the business model to the next level.

Strategic partners. Engaging with key reputable and influential partners like private banking, high net worth clubs, etc.

Sultanah Kalsom of Pahang, Datuk Lew, Puan Sri Shariffa

Dato Lew with Sultanah Kalsom and Puan Sri Shariffa at the launch of 2017 collection, Gorgeous Lush

Our History

Dato’ Lew started shoes business in the year 1987. In 1991, Dato’ Lew’s shoes caught the attention of the Minister of International Trade and Industry (MITI), YB Dato Seri Rafidah Aziz and since encouraged Dato’ Lew to venture into the international market with the help of MATRADE. His products were launched into the international arena by exhibiting in GDS Shoe Fair in Dusseldorf, Germany in 1991. For many years, Dato’ Lew‘s shoes were custom-made for designers such as Arkadius, Ben de Lisi, Jasper Conran and Dexter Wong. Ever since then, there was in increasing demand for his shoes both locally and internationally.

Dato’ Lew launched his self-name brand Lewré in 1997. Lewré has worked with designers such as Eric Way (UK), Albert King (Malaysia), Kai (Thailand), Melinda Looi (Malaysia) and many other designers around the globe. Dato’ Lew places the utmost importance to the quality of the products. Hence, Lewré was accorded the ISO 9001:2003 certification in recognition of its international standard and quality. Consequently Dato Lew focused his efforts on branding and was elected the President of the Branding Association of Malaysia in 2006.

Today, a host of royalties, celebrities and socialites turn to Dato’ Lew for a custom-made pair of Lewré shoes, from celebrities to other members of the royal family. In 2011, Lewré was honored with the Putra Brand SME of the year award and subsequently Brand of the Year Award in 2016 by the World Branding Forum of United Kingdom. Lewré has since upgraded to ISO 9001:2015 to continue commit to the quality of its line of products.

Our Revenue Model

Our Business Structure

In 2016, Lewré Holdings restructured its business, focusing on the bespoke fashion segment and leveraging its prestigious brand for gourmet and licensing business.The two businesses open significant revenue channel, especially for global market expansion.

BESPOKE

Every pair of shoe is personalised to our customers, served at prestigious boutiques, home & office services, and eventually ecommerce O2O (online to offline) platform.
Excellent customer retention rate of 80%, acquisition of new clients by word of mouth and referrals.

GOURMET

“Nicsmann 1940s by Lewré “ at Menara TREC KL and Starling Mall Damansara Uptown.
Future plans to open up more outfits targeting Genting SkyAvenue and other prime shopping malls.

LICENSING

With IP rights in 30 countries, Lewré intends to leverage on prestigious branding through licensing programmes, namely Lewré Galleria for fashion & accessories, gourmet, hotel & galleria and others
Fees charged on licensing rights and royalties

Our Market Opportunity

Leveraging on the strong and established Lewré brand, the group diversified into gourmet F&B business “Nicsmann 1940s by Lewré”. The number of mergers and acquisitions in the international fashion and luxury sector rose an estimated 30% to 96 in 2016, compared to 75 in 2015, and 89 in 2014.* Lewré’s intellectual property spans across 30 countries globally, and brand presence can easily be expanded and launched seamlessly in accordance to the prospective country’s licensing regulations.

Our Strategy

In 2016, Lewré Holdings restructuring focuses on the bespoke fashion segment and leveraged its prestigious brand for gourmet business. The licensing business will be another significant revenue channel, especially for global market expansion.

We intend to grow our business and achieve profitability by the end of 2018. Our programmes are competitively priced and are adjusted to local currencies and costs- of-living, making our programs more accessible and affordable to everyone.

SHORT TERM

Developing O2O platform for our ecommerce portal.
Prototyping 3D footwear IP Technology.
Focus on Key Premium partner, e.g. private banking, high net worth club; for market expansion

MEDIUM TERM

Growing our related Gourmet Business - Nicsmann 1940s by Lewré outfits.
Global expansion through licensing programmes

LONG TERM

Lewré Galleria -Creation of our Iconic Tourist Attraction Building through Bespoke Shoe concept for fashion F&B, hotel, show & concert hotspot.

Our Achievements

Indicative Usage of Funds

Business Expansion

Injecting resources into growing our gourmet business franchise, Nicsmann 1940s by Lewré, as well as expanding globally through Lewre licensing programmes.

Research and Development

Research and development of Lewre's O2O platform for our e-commerce portal, and the prototyping 3D footwear IP Technology.

Branding and Advertising

New funds will help us engage in stronger marketing initiatives and efforts, focusing on strengthening our Key Premium partnerships, e.g. private banking, high net worth club.

How Can I Invest ?

Option 1 :

Investments can be done directly through this page by clicking on the ‘INVEST’ button.

Option 2 :

Alternatively, investments can also be made by depositing directly to the trustee account through :

Bank transfer; or
Cheque

For Option 2, please contact [email protected] to complete the investment process.

The Team

Dato’ Lewré Lew Fong Voon (D.I.M.P)

Founder, Group Executive Chairman & CEO

Datin Sherry In

Co-Founder & COO

Term Sheet

Issuer: Lewré Holdings Sdn Bhd, a private limited incorporated in Malaysia, a private limited company incorporated in Malaysia

Type of Equity: Ordinary Shares (“Shares”)

Fund Raising Period: 90 days

Pre Money Valuation

Minimum Fundraising Target: RM 1,000,000

Maximum Fundraising Target: RM 3,000,000

Price per Share: RM 82.50

Minimum Equity Offered: 1.49

Maximum Equity Offered: 4.35

Minimum Shares Offered: 12121

Maximum Shares Offered: 36363

Minimum Investment Amount: RM 11,500

Rewards

Tier 1 : The Marchioness

Investment Amount

RM 11,500

Reward(s)

10 % Discount - Bespoke
30 % Discount on 1st pair - Bespoke
10 % Discount on all non-promotional items at Nicsmann

Tier 2 : The Duchess

Investment Amount

RM 57,500

Reward(s)

15 % Discount - Bespoke
30 % Discount on 1st pair - Bespoke
15 % Discount on all non-promotional items at Nicsmann

Tier 3 (VIP) : The Princess

Investment Amount

RM 111,500

Reward(s)

20 % Discount - Bespoke
1 pair of personalised Lewre shoes * worth RM 3,000 per pair
20 % Discount on all non-promotional items at Nicsmann
1 Polo-T designed by Lewre

Tier 4 (VVIP) : The Queen

Investment Amount

RM 223,000

Reward(s)

30 % Discount - Bespoke
2 pair of personalised Lewre shoes * worth RM 3,000 per pair
20 % Discount on all non-promotional items at Nicsmann
1 Polo-T designed by Lewre

Impact on Shareholding Structure Upon Completion of the Offering: Previous Investments (Preference Shares)

Convertible Preference Shares (CPS)

The Company shall convert the CPS into ordinary shares at the Conversion Ratio upon the Public Listing. All the CPS shall be converted into Ordinary Shares of the Company on a one CPS for one ordinary share basis provided that the converted ordinary shares of the holders of CPS in the Company shall not in any event be more than 20% of the total ordinary shares of the Company.

Redeemable Convertible Preference Shares (RCPS)

The Company shall convert the RCPS into ordinary shares at the Conversion Ratio upon the Public Listing. All the RCPS shall be converted into ordinary shares of the Company which is equivalent to 4% of the enlarged share capital of the Company prior to the Public Listing.

To view the the impact on shareholding structure upon completion of the offering, please click here to access the full information.

Investor Eligibility: Angel, Sophisticated, and/or Institutional Investors, subject to the applicable investment limits prescribed under the Securities Commission’s Guidelines on Recognised Markets.

Pre Emptive Rights

Type of Shares

Information: Issuer to provide additional information upon request

Closing Period: 20 working days after the end of the Fundraising Period.

Use of Proceeds: The Proceeds are intended to be used for working capital, R&D in technology, Branding, Marketing, e-commerce expansion, asset purchase, etc. The Proceeds will be transferred to the Issuer by the end of the Closing Date.

Subscription Procedure: A Shareholder agreement to subscribe ordinary shares and subject to review if required or necessary, the procedure may be amended by the Issuer and the ECF Platform.

Disclaimer

The information, calculations and remarks expressed herein on this term sheet or any other parts of the platform are based on information provided, disclosed and presented by Lewré Holdings Sdn Bhd to Ata Plus Sdn Bhd, either in part or in whole. Ata Plus disclaim responsibility for the accuracy, completeness and/or validity of these information, hence will not be held liable for any inaccurate, inappropriate or incomplete information presented on this term sheet or on any other part of the platform subject to the following :

The financial information listed on the deal page is provided by the Issuer; which includes the financial forecasts and projections, the capitalization table, the term sheet, and management accounts.
The financial forecasts and projections have been prepared by the issuer based on assumptions that have not been reviewed and certified by an independent certified accountant for its reasonableness.
THE ISSUER agrees that; all information concerning the product, business and the assets of THE ISSUER that have been furnished to Ata Plus Sdn Bhd for the purpose of the equity crowdfunding campaign is true, complete, and accurate in all material respect and is not misleading or deceptive whether by inclusion or omission.

Should the Investor require more information, they can do so by contacting Lewré Holdings Sdn Bhd directly at [email protected] or by clicking on the ‘CONTACT’ button on the Deals Page.

Disclosure: This issuer is referred by a 3rd party which is . Ata Plus is not associated or related to the issuer and the referral party.

Disclaimer by Securities Commission

(i) No shares will be alotted or issued based on this document after six months from the closing of the offer period

(ii) This issue, offer or invitation for the offering is a proposal not requiring authorisation of the Securities Commission under section 212(8) of the CMSA 2007

(iii) This document has not been reviewed by the Securities Commission Malaysia. The Securities Commission does not recommend nor assumes responsibility for any information including any statement, opinion or report disclosed in relation to this fund raising exercise and makes no representation as to its accuracy or completeness. The Securities Commission expressly disclaims any liability whatsoever for any loss howsoever arising from or in reliance upon the whole or any part of the information disclosed.

Issuer	Lewré Holdings Sdn Bhd, a private limited incorporated in Malaysia
Type of Equity	Ordinary Shares (“Shares”)
Fund Raising Period	90 days
Minimum Fundraising Target	RM 1,000,000
Maximum Fundraising Target	RM 3,000,000
Price per Share	RM 82.50
Minimum Equity Offered	1.49
Maximum Equity Offered	4.35
Minimum Shares Offered	12121
Maximum Shares Offered	36363
Minimum Investment Amount	RM 11,500
Rewards	Tier 1 : The Marchioness Investment Amount RM 11,500 Reward(s) 10 % Discount - Bespoke 30 % Discount on 1st pair - Bespoke 10 % Discount on all non-promotional items at Nicsmann Tier 2 : The Duchess Investment Amount RM 57,500 Reward(s) 15 % Discount - Bespoke 30 % Discount on 1st pair - Bespoke 15 % Discount on all non-promotional items at Nicsmann Tier 3 (VIP) : The Princess Investment Amount RM 111,500 Reward(s) 20 % Discount - Bespoke 1 pair of personalised Lewre shoes * worth RM 3,000 per pair 20 % Discount on all non-promotional items at Nicsmann 1 Polo-T designed by Lewre Tier 4 (VVIP) : The Queen Investment Amount RM 223,000 Reward(s) 30 % Discount - Bespoke 2 pair of personalised Lewre shoes * worth RM 3,000 per pair 20 % Discount on all non-promotional items at Nicsmann 1 Polo-T designed by Lewre
Investor Eligibility	Angel, Sophisticated, and/or Institutional Investors, subject to the applicable investment limits prescribed under the Securities Commission’s Guidelines on Recognised Markets.
Information	Issuer to provide additional information upon request
Information
Closing Period	20 working days after the end of the Fundraising Period.
Use of Proceeds	The Proceeds are intended to be used for working capital, R&D in technology, Branding, Marketing, e-commerce expansion, asset purchase, etc. The Proceeds will be transferred to the Issuer by the end of the Closing Date.
Subscription Procedure	A Shareholder agreement to subscribe ordinary shares and subject to review if required or necessary, the procedure may be amended by the Issuer and the ECF Platform.
Disclaimer	The information, calculations and remarks expressed herein on this term sheet or any other parts of the platform are based on information provided, disclosed and presented by Lewré Holdings Sdn Bhd to Ata Plus Sdn Bhd, either in part or in whole. Ata Plus disclaim responsibility for the accuracy, completeness and/or validity of these information, hence will not be held liable for any inaccurate, inappropriate or incomplete information presented on this term sheet or on any other part of the platform subject to the following : The financial information listed on the deal page is provided by the Issuer; which includes the financial forecasts and projections, the capitalization table, the term sheet, and management accounts. The financial forecasts and projections have been prepared by the issuer based on assumptions that have not been reviewed and certified by an independent certified accountant for its reasonableness. THE ISSUER agrees that; all information concerning the product, business and the assets of THE ISSUER that have been furnished to Ata Plus Sdn Bhd for the purpose of the equity crowdfunding campaign is true, complete, and accurate in all material respect and is not misleading or deceptive whether by inclusion or omission. Should the Investor require more information, they can do so by contacting Lewré Holdings Sdn Bhd directly at [email protected] or by clicking on the ‘CONTACT’ button on the Deals Page.
Disclaimer by Securities Commission	(i) No shares will be alotted or issued based on this document after six months from the closing of the offer period (ii) This issue, offer or invitation for the offering is a proposal not requiring authorisation of the Securities Commission under section 212(8) of the CMSA 2007 (iii) This document has not been reviewed by the Securities Commission Malaysia. The Securities Commission does not recommend nor assumes responsibility for any information including any statement, opinion or report disclosed in relation to this fund raising exercise and makes no representation as to its accuracy or completeness. The Securities Commission expressly disclaims any liability whatsoever for any loss howsoever arising from or in reliance upon the whole or any part of the information disclosed.

Risk Disclaimer

Investing in equity crowdfunding involves certain risks that include uncertainty of returns, lack of liquidity, dilution, material events and lack of control. Investments should be done as part of a diversiﬁed portfolio. ATA PLUS offers investment opportunities to investors who understands these risks in making their own investment decisions.

PLEASE READ THE FULL RISK WARNING BEFORE DECIDING TO INVEST.

This page is approved as a ﬁnancial promotion by ATA PLUS Sdn. Bhd., which is authorized and regulated by the Security Commission of Malaysia. Deals that are up for investment are only offered to members of ata-plus.com on the basis of information provided by the companies concerned. ATA PLUS takes no responsibility for this information or for any recommendations or opinions made by the companies. For further information on this, please read our Term of Use.

Lewré

Introduction

What We Do

The Challenge

Our Solution

Why Are We Different

Our Revenue Model

Our Market Opportunity

Our Strategy

Our Achievements

Indicative Usage of Funds

How Can I Invest ?

The Team

Dato’ Lewré Lew Fong Voon (D.I.M.P)

Founder, Group Executive Chairman & CEO

Datin Sherry In

Co-Founder & COO

Term Sheet

Register your interest here!

Please enter your details below

Risk Disclaimer