Mecapan is a solution for salon and beauty treatment providers, that will let all women to have an easy access for beauty, make scheduling appointments easier, and also will help countless business owners manage their bookings with a simple and easy-to-use application. Mecapan will let women of all ages find the right beauty service provider to match their schedule, needs, location and budget.
|100% of target||0 days left|
|Min Target||RM 300,000|
|Max Target||RM 350,000|
Mecapan is a brand new start-up aiming to fill a critical gap in Southeast Asia’s beauty service space. It’s a local initiative kick-started by a small team of young entrepreneurs. It aims to change the landscape in the app and beauty service and also promote how young people can design market solutions to meet today’s challenges. More importantly, it seeks to break barriers on a number of fronts: from taking business to digital platforms to making beauty more accessible for women across the board. In a way, Mecapan levels the field and gives more women convenient access to a series of treatments that will make them look and feel better. It’s about empowering women.
Mecapan is rolling out in the greater Jakarta area with a population of over 16 million women. In such a vibrant and unsaturated market, we’re perfectly positioned to launch our solution and help improve the lives of millions of women. The other key element that make this a golden opportunity is the fact that more and more of women are going online exploring and spending in the exciting world of beauty treatments and products. We are riding the powerful wave of the age of digital content and e-commerce.
There are market inefficiencies that take place between the supply and demand in the beauty services space. Women find it hard to find credible beauty treatment providers that fit their budget, book appointments, and especially compare between providers. At the same time, beauty treatment providers also face obstacles such as attracting and keeping new customers; ensuring effective information management for customer profiles, rescheduling calendars, feedback, transactions and having reliable analytics of their customer base.
Currently, there is no trusted unbiased and updated solution. Some women go for emotional references and ask friends for recommendations when choosing beauty treatment providers. Others go online to only find information they find is biased. And yet another important segment of women simply end up randomly choosing provider they find in the street without any information and it’s a complete gamble.
Mecapan is a mobile app that offers the first end-to-end management for beauty services in Indonesia. It helps women find and book a wide array of beauty treatments and it helps beauty providers reach and manage clients.
Mecapan works through two separates apps that are interlinked, which are Mecapan and Mecapan for Business.
Our key features include:
The first app offering complete variety of beauty services
Mecapan is the first app to provide all kinds of beauty services in one place, including hair salons, freelance MUAs, slimming & spa centres, and dental clinics.
We empower women entrepreneurs
We encourage all merchants that are mostly led by women entrepreneurs to expand their business opportunities together with Mecapan.
We have the most attractive merchants agreement
Mecapan gives users the best deals from across all beauty merchants. We only charge them RM2.2 for every booking made through our app.
Not just vouchers, we are offering more
We are not only offering discount vouchers but also providing users with complete information of beauty services with useful features for users and merchants.
Phase 1: Booking fee
In Phase 1, our revenue will come through a RM 2.2 per transaction booking fee charged to each merchant at end of the month.
Phase 2: Revenue Share
Once we have more than 3 million users (and less than 5 million), we will move on to Phase 2, where our monetizing scheme will shift to a revenue sharing model.
Phase 3: Revenue Share, Advertisement, and Business Consultation
Once we pass 5 million users, we will also look into advertisement space. We will be in a unique position to offer an excellent Data Consultation Service for Premium Merchants
For Phase I, Mecapan is rolling out their apps onto the greater Jakarta area, with a population of over 16 million women, and over 100,000 beauty parlors as of 2012. The Mecapan apps are being launched at the perfect time, as the market is uniquely dynamic and unsaturated.
New Campaigns. Breaking Barriers for Beauty and Everybody Deserves to be More Beautiful campaigns
All Merchants to offer discount. Giving discount for the first 2 months is one of requirements for a merchant to able to become our partner.
Creative booth launching. We’re prepared to have a face-to-face promotion for our target users. We’re planning to do soft launching in university and high school locations around Greater Jakarta.
Big Event. After a 6-month pilot period, we will have our big launch event with all of our Merchants and influencers to enhance our brand awareness and gain more users.
Media and Brand Partnership. We already have some of the top tier media companies who will collaborate and also will seek collaboration with major beauty brand firms.
Payment System Partnership. Mecapan will allow our customers to pay directly through our app.
Lifelong Beauty Companion. Big data to analyze the consumption pattern and budget of our customers, so that we always offer the best deals and services based on their characteristic
Option 1 :
Investments can be done directly through this page by clicking on the ‘INVEST’ button.
Option 2 :
Alternatively, investments can also be made by depositing directly to the trustee account through :
Bank transfer; or
For Option 2, please contact [email protected] to complete the investment process.
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