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MyEduflix Sdn Bhd

MyEduflix is a Platform & Software-as-a-Service (P&SaaS) that eliminates setup time and cost for Education and Learning Management System (E&LMS) onboarding, especially for SME Higher Education Institutes (HEI) in Malaysia, with minimal annual subscription fee. MyEduflix further provides these SME HEIs the digital content for course delivery in tandem with their respective Diploma offerings for free thereby enabling these SME HEIs to offer more for less to their students.

Campaign Closed RM 2,500,000 raised
125% Complete
125% of target 0 days left
Min Target RM 2,000,000
Max TargetRM 3,000,000


A state-of-the-art Education and Learning Management System (ELMS) that can manage their internal resource planning, academic & management tasks and at the same time provide the colleges with the capability of delivering quality Open & Distance Learning (ODL) to their students would normally be beyond the means of SME Colleges.

In December 2020, MyEduflix Sdn Bhd was established to commercialise the developed system which was deployed to a partnering College since September. The key task of MyEduflix is to now complete the MOODLE integration, develop a critical mass of academic content and market the system to other colleges on a Software/Platform as a Service (SaaS/PaaS) basis.

The company needs up to RM3 million to bring the product to market.


A Snapshot of Higher Education Institutions in Malaysia

Consists of

  • Public universities (20), 

  • Polytechnics (30) and community colleges (73)

  • Private universities (53), university colleges, private colleges (403) and

  • Vocational training centres

These HEIs offer a wide range of tertiary qualifications at affordable prices.

 My Eduflix - Introductory 2


SETARA and MyQuest ratings deploy a comprehensive and rigorous methodology to assess an education institution’s core functions and quality criteria. They do not provide ranking but rather detailed quality assessment following visits and in-depth inspections by auditors.

Both SETARA and MyQuest ratings are used by students to make an informed decision when choosing their education path. Key points of which MOHE only allows MyQuest rating of 4 and above

  • to open branch campuses

  • to accept foreign students and

  • to apply for an ODL license which will allow colleges to deliver their programmes online.


Open Distance Learning (ODL)

Traditionally, HEIs deliver the courses on a face to face (F2F) basis as ODL requires a separate approval from MOHE and MQA.

HEIs are required to invest in management and academic systems, content, facilities and equipment as well as to modify the delivery of the courses for MQA approval. The process of obtaining an ODL license is resource intensive and time consuming.

Current Status of Private HEIs

The 460 private HEIs together account for a student population of 469,738 as at May 2020. However, many of these colleges house small student populations.

In fact, 300 out of the 403 colleges have less than 500 students. On average, each of these colleges, has a student population of only 169.

It can be seen that 20% of the 460 colleges cater to 80% of the 460,000 students.

Nevertheless, these colleges play a useful role within the HEIs to provide affordable education to the students and are an important part of the overall higher education system in Malaysia.

My Eduflix - Intro

A highly fragmented industry with many small and not well funded institutions.

What We Do

The Challenge

My Eduflix - The Problem 1


Devastation caused by the Pandemic on the HEI Sector

  • required all schools and HEIs to close down for a period of more than 6 months

  • prevented returning foreign students from coming back after their semester break to continue their education

  • prevented new foreign students from enrolling in 2020

  • led to the postponement of the 2020 SPM exams from November 2020 to March 2021 thereby postponing the main annual semester intake from January 2021 to July 2021

When MCO was implemented, the MOHE directed that all institutions will have to stop F2F teaching and MOHE had no choice but to allow all institutions to deliver their classes online, even if these HEIs did not have an ODL licence and the facilities and platforms to do so.



Platform Issues

1. Lack of Quality Content

Insufficient resources to digitize or support live sessions. This serious lack of content exists even in the largest universities simply because these HEIs never planned on ODL delivery of the courses.


2. Attendance & Attention Deficit

Keeping a student’s attention and underlining their understanding of content is a huge challenge.


3. Access to Study Material and Resources.

Such resources has always been within the institution’s premises. Now they must be provided to the students in an ODL manner of which failure to do so will mean that quality of education is substandard.


4. Academic Misconduct

A recent survey in May 2020 by Wiley states that 93% of instructors believe that students are more likely to cheat online than in person.


The MOHE has issued a circular to all institutions of higher learning in October 2020 to take note of this study and take appropriate measures to ensure the quality of online education is maintained.


Social Issues

Critical Risk Group – the SME HEIs

The group that was most impacted by the sudden ODL directive from MOHE are the 403 private colleges, who never carried out online classes prior to this. In order to keep going, they had to improvise and make use of whatever systems they could access to deliver their lessons. Most, if not all, resorted to systems such as Zoom, Skype, Microsoft Teams, Google Classroom.

As a result, the quality of course delivery dropped.

Internet connectivity became an issue for some students. Leading to no show for classes or dropping off halfway through the lectures.

These HEIs are likely to face closure in the near term if they do not invest in ODL soon. Meanwhile, MCO has decimated the financial condition of HEIs, especially the SME colleges, during 2020.


Our Solution

My Eduflix - Solution 1


The Silver Lining – Moving Education into the Students’ Premises

After many false starts, it is now here to stay and the impact of the Covid pandemic has been the catalyst. A hybrid delivery system consisting of F2F and ODL is the ideal way to move forward as education can become more affordable and within the reach of the.

Huge building and facilities of the HEIs will largely be unoccupied. The education industry will be forever disrupted.

Over the next year or so, there will be a considerable shift in which the proportion of people opting online education to grow significantly. The current pandemic will force many conventional institutions to consider technology-led solutions to teach their students. Education will become more affordable as fees and living expenses will be substantially lower. More people will be drawn to study as it becomes more affordable and accessible to working adults.

Why Are We Different

MyEduflix is the perfect panacea to the problem. As a Platform as a Service (PaaS), colleges do not have to invest heavily to access our ready-made system that can be deployed within a few days. The sweetener is we provide academic contents as well. HEIs will need a short-term fix that will also endure them for the longer term and into the future.

Our Revenue Model

Annual subscription fee charged to HEI;

  • Net RM500 per student

  • Free library resources for all academic students of participating HEIs

  • Free course video content for deployment of Diplomas for all participating HEIs

Our Market Opportunity

My Eduflix - Market Opportunity 1


My Eduflix - Market Opportunity 2


Moving onwards, there is a huge opportunity to incorporate Machine Learning into MyEduflix. Machine Learning acts as the backbone of suggestion engines that can be incorporated to improve learning as a whole. Some of the things that we are looking at are:-

  • Admin task automation

  • Making informed suggestions to learners

  • Course Content Curation to streamline only the most relevant and engaging content

  • Curation of style to what is seen as the best results in the past

  • Personalise Learning – learn anytime, anywhere

  • Weakness Identification & Improvement – identify subject areas in which student are weak and connect them to proven solution

  • Gamification of academic content



Our Strategy

My Eduflix - Strategy 1


Indicative Usage of Funds

My Eduflix - Usage of funds


The Team

My Eduflix - Vijaya

Vijaya Babu Bollavarapu

Chief Technology Officer

My Eduflix - Lee

Lee Wilhall

Chief Executive Officer

My Eduflix - Loveleen

Lovleen Kaur A/P Bulvinder Singh

Chief Marketing Officer

Term Sheet

Risk Disclaimer

Investing in equity crowdfunding involves certain risks that include uncertainty of returns, lack of liquidity, dilution, material events and lack of control. Investments should be done as part of a diversified portfolio. ATA PLUS offers investment opportunities to investors who understands these risks in making their own investment decisions.


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