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Premium Bereavement Care

Premium Bereavement Care Sdn Bhd (PBC) is your trusted partner in comprehensive after-life planning. Our mission is to provide a seamless and compassionate experience for individuals and families looking to secure their legacies and protect their loved ones. 

We are a one-stop bereavement care service, focused on tailored solutions to your unique preferences and circumstances. We collaborate with trusted partners to ensure that all your needs are met under one roof. 

Investing in PBC means supporting an organization that:  
👍 values the importance of end-of-life decisions  
👍 offers financial returns, and   
👍 helps people secure their legacies and protect loved ones. 
Joining PBC is NOT just an investment in a company but a mission to make a meaningful difference in people's lives

Campaign Closed RM 35,000 raised
23% Complete
23% of target 0 days left
Min Target RM 150,000
Max TargetRM 1,000,000




PBC provides comprehensive end-of-life planning services such as:

  • will writing

  • funeral pre-planning

  • personalized funeral arrangements

  • niche and plot sales, and more.

PBC stands out by offering a one-stop solution through partnerships with trusted industry professionals. We emphasize professionalism, trust and reliability to make end-of-life planning a seamless and meaningful journey.



What We Do

The Challenge

The death care industry in Malaysia has been facing several challenges.



Addressing these problems through accessible, transparent and affordable afterlife planning solutions can greatly benefit Malaysians, ensuring that they can make informed and stress-free decisions when planning for the future.




Our Solution

PBC helps clients plan for the future by solving issues like high costs and confusing information. We do this with professionalism and trust, so clients can plan for what happens after life with confidence and peace of mind. We offer comprehensive solutions to address the common problems faced by Malaysians in afterlife planning:



Cost-Effective Services
PBC provides cost-effective solutions to make afterlife planning more accessible. By offering a range of services and pricing options, clients can select plans that align with their budgets and preferences. This ensures that individuals and families can plan for the future without incurring excessive financial burdens.

Clear and Transparent Information
PBC focuses on organizing and presenting transparent information to clients through our user-friendly websites, informative materials, and consultation services. This enables clients to access relevant information for informed decision-making, thereby empowering them to easily grasp service offerings, costs and choices.

Simplified Processes and Expert Guidance
PBC simplifies the complex processes associated with afterlife planning. The company collaborates with experts in will writing, estate management and funeral arrangements to streamline the planning process. Clients receive expert guidance every step of the way, reducing hassle and confusion. PBC's one-stop solution approach ensures that clients can efficiently manage their afterlife planning needs in a straightforward manner.

Why Are We Different

PBC stands out from others in the field of afterlife planning in several key ways:


In summary, PBC's unique combination of a one-stop solution, trusted partnerships, affordability, information accessibility, and simplified processes sets it apart from other afterlife planning providers, making it a preferred choice for individuals and families seeking comprehensive end-of-life planning services.









Our Revenue Model

PBC's diverse revenue model ensures financial stability, a sustainable and profitable operation and growth opportunities. By offering a range of services and collaborating with trusted partners, the company can provide clients with a comprehensive and accessible one-stop solution while maintaining a sustainable and profitable operation. The proportion of the revenue model is as follows:




Our Market Opportunity

As Malaysians increasingly recognize the importance of afterlife planning and seek accessible, affordable, and comprehensive solutions, PBC is well-positioned to meet these evolving needs and expand its presence in the market. By providing a holistic and tailored approach, PBC can continue to capture a significant share of the growing market. In Malaysia, the funeral services market size is expected to reach RM1.2 billion by 2025, growing at a CAGR of 8.4% from 2020 to 2025.




Our Strategy

Five growth strategies for Premium Bereavement Care (PBC):



Through these strategies, we aim to increase our market share and revenue while maintaining our commitment to personalized care and affordable pricing.

Our Achievements



Partners and vendors in helping PBC achieve its objective as a one-stop solution for afterlife planning is crucial.



Financial Forecast



Indicative Usage of Funds

The fund will be used for the next 12 months for the following usage:



Future Expansion




The Team

Philip Pang

Pang Fei Lek | Chief Executive Officer & Director

Pang Fei Lek, age 33, is the CEO of Premium Bereavement Care Sdn Bhd and is responsible for setting the overall business direction, securing funding and support, and overseeing the execution and training of the funeral processing team. As CEO, he plays a crucial role in developing and implementing the company's strategic plans, managing its financial resources, and ensuring that Premium Care delivers high-quality services to its customers. Additionally, he oversees the company's franchise program and ensures that all franchisees are well-trained and able to meet the company's standards for service excellence. Overall, Mr. Pang's leadership and vision have been instrumental in helping Premium Care become a leading provider of end-to-end funeral services and bereavement support in Malaysia.


  • March 2023 - Present
    Director & CEO of Premium Bereavement Care Sdn Bhd
  • January 2006 - Present
    CEO of Standard Care Sdn Bhd


  • Sijil Peperiksaan Malaysia (SPM)


Ray Chung

Chung Han Bon | Chief Strategy Officer

Chung Han Bon, age 44, is the Chief Strategy Officer of Premium Bereavement Care Sdn Bhd. His role involves overseeing the overall business strategy, financial projections, business model strategy, market analysis, and marketing strategies. He works closely with the CEO and other executives to ensure that the company is well-positioned for growth and success in the marketplace. His responsibilities also include identifying new business opportunities, analyzing market trends, and developing plans to drive revenue and profitability


  • 2022 - Present
    Chief Strategy Officer of Premium Bereavement Care Sdn Bhd
  • 2020 - 2022
    Representative of a China Crypto Company assisting in marketing, and strategies planning, operation planning, asset management, legal advice, community engagement, and IT development in various countries, including Thailand and Vietnam.
  • 2018 - 2022
    International Market Representative
    Advisor to US OTC companies in China
  • 2015 - 2018
    Co-founded Proptech company
  • 2013 - 2015
    Join partner with venture property



  • University of Hertfordshire
    Bachelor of Arts (Hons) in Finance
  • Imperia Institution of Technology
    Diploma in Estate Management


Sling Po

Po Siew Ling | Marketing Officer

Po Siew Ling, age 31, is the Marketing Officer at Premium Bereavement Care Sdn Bhd. Her role includes executing ideas and plans, preparing relevant documents for strategists, handling marketing and company branding materials, and overseeing the day-to-day operations of the business. She is responsible for ensuring that the company's operations are running smoothly and that marketing strategies are being implemented effectively to achieve business goals.


  • October 2022 - Present
    Marketing Officer of Premium Bereavement Care Sdn Bhd
  • February 2022 - November 2022
    Project Manager of Meta Universe Solutions Sdn Bhd
  • July 2020 - January 2022
    Senior Marketing Executive of Gfenbao Ontech Media Sdn Bhd
  • November 2018 - March 2020
    Marketing Executive of The Byuti Sdn Bhd
  • April 2018 - October 2018
    Marketing Executive of Flawless Skin Care Sdn Bhd (Tomei)



  • SEGi University College, Kuala Lumpur
    Bachelor’s Degree in Marketing,
  • SEGi University College, Kuala Lumpur

Term Sheet

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