Premium Bereavement Care

Premium Bereavement Care Sdn Bhd (PBC) is your trusted partner in comprehensive after-life planning. Our mission is to provide a seamless and compassionate experience for individuals and families looking to secure their legacies and protect their loved ones.

We are a one-stop bereavement care service, focused on tailored solutions to your unique preferences and circumstances. We collaborate with trusted partners to ensure that all your needs are met under one roof.

Investing in PBC means supporting an organization that:
👍 values the importance of end-of-life decisions
👍 offers financial returns, and
👍 helps people secure their legacies and protect loved ones.

Joining PBC is NOT just an investment in a company but a mission to make a meaningful difference in people's lives

RM 35,000 raised

23% of target	1 month left
Investors	2
Min Target	RM 150,000
Max Target	RM 1,000,000

Introduction

PBC provides comprehensive end-of-life planning services such as:

will writing
funeral pre-planning
personalized funeral arrangements
niche and plot sales, and more.

PBC stands out by offering a one-stop solution through partnerships with trusted industry professionals. We emphasize professionalism, trust and reliability to make end-of-life planning a seamless and meaningful journey.

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What We Do

The Challenge

The death care industry in Malaysia has been facing several challenges.

Addressing these problems through accessible, transparent and affordable afterlife planning solutions can greatly benefit Malaysians, ensuring that they can make informed and stress-free decisions when planning for the future.

Our Solution

PBC helps clients plan for the future by solving issues like high costs and confusing information. We do this with professionalism and trust, so clients can plan for what happens after life with confidence and peace of mind. We offer comprehensive solutions to address the common problems faced by Malaysians in afterlife planning:

Cost-Effective Services
PBC provides cost-effective solutions to make afterlife planning more accessible. By offering a range of services and pricing options, clients can select plans that align with their budgets and preferences. This ensures that individuals and families can plan for the future without incurring excessive financial burdens.

Clear and Transparent Information
PBC focuses on organizing and presenting transparent information to clients through our user-friendly websites, informative materials, and consultation services. This enables clients to access relevant information for informed decision-making, thereby empowering them to easily grasp service offerings, costs and choices.

Simplified Processes and Expert Guidance
PBC simplifies the complex processes associated with afterlife planning. The company collaborates with experts in will writing, estate management and funeral arrangements to streamline the planning process. Clients receive expert guidance every step of the way, reducing hassle and confusion. PBC's one-stop solution approach ensures that clients can efficiently manage their afterlife planning needs in a straightforward manner.

Why Are We Different

PBC stands out from others in the field of afterlife planning in several key ways:

In summary, PBC's unique combination of a one-stop solution, trusted partnerships, affordability, information accessibility, and simplified processes sets it apart from other afterlife planning providers, making it a preferred choice for individuals and families seeking comprehensive end-of-life planning services.

Our Revenue Model

PBC's diverse revenue model ensures financial stability, a sustainable and profitable operation and growth opportunities. By offering a range of services and collaborating with trusted partners, the company can provide clients with a comprehensive and accessible one-stop solution while maintaining a sustainable and profitable operation. The proportion of the revenue model is as follows:

Our Market Opportunity

As Malaysians increasingly recognize the importance of afterlife planning and seek accessible, affordable, and comprehensive solutions, PBC is well-positioned to meet these evolving needs and expand its presence in the market. By providing a holistic and tailored approach, PBC can continue to capture a significant share of the growing market. In Malaysia, the funeral services market size is expected to reach RM1.2 billion by 2025, growing at a CAGR of 8.4% from 2020 to 2025.

Our Strategy

Five growth strategies for Premium Bereavement Care (PBC):

Through these strategies, we aim to increase our market share and revenue while maintaining our commitment to personalized care and affordable pricing.

Our Achievements

Partners and vendors in helping PBC achieve its objective as a one-stop solution for afterlife planning is crucial.

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Financial Forecast

Indicative Usage of Funds

The fund will be used for the next 12 months for the following usage:

Future Expansion

The Team

Pang Fei Lek | Chief Executive Officer & Director

Pang Fei Lek, age 33, is the CEO of Premium Bereavement Care Sdn Bhd and is responsible for setting the overall business direction, securing funding and support, and overseeing the execution and training of the funeral processing team. As CEO, he plays a crucial role in developing and implementing the company's strategic plans, managing its financial resources, and ensuring that Premium Care delivers high-quality services to its customers. Additionally, he oversees the company's franchise program and ensures that all franchisees are well-trained and able to meet the company's standards for service excellence. Overall, Mr. Pang's leadership and vision have been instrumental in helping Premium Care become a leading provider of end-to-end funeral services and bereavement support in Malaysia.

Experience:

March 2023 - Present
Director & CEO of Premium Bereavement Care Sdn Bhd
January 2006 - Present
CEO of Standard Care Sdn Bhd

Education:

Sijil Peperiksaan Malaysia (SPM)

Chung Han Bon | Chief Strategy Officer

Chung Han Bon, age 44, is the Chief Strategy Officer of Premium Bereavement Care Sdn Bhd. His role involves overseeing the overall business strategy, financial projections, business model strategy, market analysis, and marketing strategies. He works closely with the CEO and other executives to ensure that the company is well-positioned for growth and success in the marketplace. His responsibilities also include identifying new business opportunities, analyzing market trends, and developing plans to drive revenue and profitability

Experience:

2022 - Present
Chief Strategy Officer of Premium Bereavement Care Sdn Bhd
2020 - 2022
Representative of a China Crypto Company assisting in marketing, and strategies planning, operation planning, asset management, legal advice, community engagement, and IT development in various countries, including Thailand and Vietnam.
2018 - 2022
International Market Representative
Advisor to US OTC companies in China
2015 - 2018
Co-founded Proptech company
2013 - 2015
Join partner with venture property

Education:

University of Hertfordshire
Bachelor of Arts (Hons) in Finance
Imperia Institution of Technology
Diploma in Estate Management

Po Siew Ling | Marketing Officer

Po Siew Ling, age 31, is the Marketing Officer at Premium Bereavement Care Sdn Bhd. Her role includes executing ideas and plans, preparing relevant documents for strategists, handling marketing and company branding materials, and overseeing the day-to-day operations of the business. She is responsible for ensuring that the company's operations are running smoothly and that marketing strategies are being implemented effectively to achieve business goals.

Experience:

October 2022 - Present
Marketing Officer of Premium Bereavement Care Sdn Bhd
February 2022 - November 2022
Project Manager of Meta Universe Solutions Sdn Bhd
July 2020 - January 2022
Senior Marketing Executive of Gfenbao Ontech Media Sdn Bhd
November 2018 - March 2020
Marketing Executive of The Byuti Sdn Bhd
April 2018 - October 2018
Marketing Executive of Flawless Skin Care Sdn Bhd (Tomei)

Education:

SEGi University College, Kuala Lumpur
Bachelor’s Degree in Marketing,
SEGi University College, Kuala Lumpur
Foundation

Term Sheet

Issuer: Premium Bereavement Care Sdn Bhd. is a private limited company incorporated in Malaysia., a private limited company incorporated in Malaysia

Type of Equity: Redeemable Convertible Preference Shares (the “Shares”)

Fund Raising Period: 90 days

Pre Money Valuation

Minimum Fundraising Target: RM 150,000

Maximum Fundraising Target: RM 1,000,000

Price per Share: RM 10.00

Minimum Equity Offered

Maximum Equity Offered

Minimum Shares Offered: 15,000

Maximum Shares Offered: 100,000

Minimum Investment Amount: RM 2,500

Rewards

Impact on Shareholding Structure Upon Completion of the Offering

Investor Eligibility: Retail, Angel, Sophisticated, and/or Institutional Investors, subject to the applicable investment limits prescribed under the Securities Commission’s Guidelines on Recognised Markets.

Pre Emptive Rights

Type of Shares

Investment packages are as follows:

Packages	A	B	C	D
Investment Amount	RM2,500	RM5,000	RM25,000	RM2,500
Maturity Period	4 years	4 years	4 years	4 years
Redemption Price	The redemption price per Redeemable Convertible Preference Share (RCPS) shall be calculated as the original issue price plus any accrued but unpaid dividends. Effect of redemption: Upon the payment of the redemption price, the RCPS shall be deemed redeemed, and the holder's rights as an RCPS holder shall terminate.
Dividend	For Package A, Package B, and Package C, the holders of RCPS will also be entitled to a fixed annual coupon rate of 8%, which shall be calculated on the original issue price. The dividend payout will be upon maturity period. Original Issue Price + Accrued but Unpaid Dividends (Original Issue Price x 8% coupon rate x Number of Years)			Fixed Dividend for 4 years: Year 1 - 5% Year 2 - 7% Year 3 - 9% Year 4 -12%
Conversion Discount	This package allows investors or shareholders to convert their investments or shares into common shares at a 30% reduced share issue price when the investment reaches maturity.	This package allows investors or shareholders to convert their investments or shares into common shares at a 40% reduced share issue price when the investment reaches maturity.	This package allows investors or shareholders to convert their investments or shares into common shares at a 60% reduced share issue price when the investment reaches maturity.	This package allows investors or shareholders to convert their investments or shares into common shares at a 10% reduced share issue price when the investment reaches maturity.
Rewards	Standard Investor Privilege Card - Lifetime discount of 5% for all company’s products. (Direct Purchase) Free Personal Accident Insurance (by takaful) worth RM100,000 for 3 years Continues 4 years giving RM500 Credit for subscribing to the Premium Life Planning Standard package Will Writing (myangkasa) RM300 Free Membership Free Health Screening- 1 time per year Invitation to Private Launch Event	Premium Investor Privilege Card - Lifetime discount of 5% for all company’s products. (Direct Purchase) Free Personal Accident Insurance (by takaful) worth RM100,000 for 5 years Continues 4 years giving RM1,000 Credit for subscribing to the Premium Life Planning Standard package Will Writing (myangkasa) RM300 Free Membership Free Health Screening- 1 time per year Invitation to Private Launch Event	Standard Investor Privilege Card - Lifetime discount of 5% for all company’s products. (Direct Purchase) Free Personal Accident Insurance (by takaful) worth RM100,000 for 5 years Continues 4 years giving RM5,000 Credit for subscribing to the Premium Life Planning Standard package Will Writing (myangkasa) RM300 Free Membership Free Health Screening- 1 time per year Invitation to Private Launch Event Priority for Licensing	Standard Investor Privilege Card - Lifetime discount of 5% for all company’s products. (Direct Purchase) Free Personal Accident Insurance (by takaful) worth RM100,000 for 5 years Continues 4 years giving RM500 Credit for subscribing to the Premium Life Planning Standard package Will Writing (myangkasa) RM300 Free Membership Free Health Screening- 1 time per year Invitation to Private Launch Event

Information

Closing Period: Closing Period 14 working days after the end of the Fundraising Period.

Use of Proceeds: Funds will be used for technology investment (15%), hardware improvement (15%), team expansion (30%), marketing (20%) and digital marketing (20%).

Subscription Procedure: An Investment Agreement (with an Annexed Partnership Agreement) for the subscription of the Shares and subject to review and/or amendment if required or deemed necessary by the Issuer and the ECF Platform.

Disclaimer

The information, calculations, and remarks expressed on this term sheet or on any other part of the platform are based on information provided, disclosed, and presented by the Issuer, Premium Bereavement Care Sdn Bhd to Ata Plus Sdn Bhd, either in part or in whole. Ata Plus disclaims responsibility for the accuracy, completeness, and/or validity of this information, and hence will not be held liable for any inaccurate, inappropriate, or incomplete information presented on this term sheet or on any other part of the platform subject to the following:

The Issuer provides the financial information listed on the deal page; which includes the financial forecasts and projections, the capitalization table, the term sheet, and management accounts.

The Issuer has prepared the financial forecasts and projections based on assumptions that have not been reviewed and certified by an independent certified accountant for reasonableness.

THE ISSUER agrees that; all information concerning the product, business, and assets of THE ISSUER that have been furnished to Ata Plus Sdn Bhd for the purpose of the equity crowdfunding campaign is true, complete, and accurate in all material respects and is not misleading or deceptive whether by inclusion or omission.

Should the Investor require more information, they can do so by contacting Premium Bereavement Care Sdn Bhd directly at [email protected] or by clicking on the ‘CONTACT’ button on the Deals Page.

Disclosure: This issuer is referred by a 3rd party which is . Ata Plus is not associated or related to the issuer and the referral party.

Disclaimer by Securities Commission

(i) No shares will be alotted or issued based on this document after six months from the closing of the offer period

(ii) This issue, offer or invitation for the offering is a proposal not requiring authorisation of the Securities Commission under section 212(8) of the CMSA 2007

(iii) This document has not been reviewed by the Securities Commission Malaysia. The Securities Commission does not recommend nor assumes responsibility for any information including any statement, opinion or report disclosed in relation to this fund raising exercise and makes no representation as to its accuracy or completeness. The Securities Commission expressly disclaims any liability whatsoever for any loss howsoever arising from or in reliance upon the whole or any part of the information disclosed.

Issuer

Premium Bereavement Care Sdn Bhd. is a private limited company incorporated in Malaysia.

Type of Equity

Redeemable Convertible Preference Shares (the “Shares”)

Fund Raising Period

90 days

Minimum Fundraising Target

RM 150,000

Maximum Fundraising Target

RM 1,000,000

Price per Share

RM 10.00

Minimum Shares Offered

15,000

Maximum Shares Offered

100,000

Minimum Investment Amount

RM 2,500

Investor Eligibility

Retail, Angel, Sophisticated, and/or Institutional Investors, subject to the applicable investment limits prescribed under the Securities Commission’s Guidelines on Recognised Markets.

Type of Shares

Investment packages are as follows:

Packages	A	B	C	D
Investment Amount	RM2,500	RM5,000	RM25,000	RM2,500
Maturity Period	4 years	4 years	4 years	4 years
Redemption Price	The redemption price per Redeemable Convertible Preference Share (RCPS) shall be calculated as the original issue price plus any accrued but unpaid dividends. Effect of redemption: Upon the payment of the redemption price, the RCPS shall be deemed redeemed, and the holder's rights as an RCPS holder shall terminate.
Dividend	For Package A, Package B, and Package C, the holders of RCPS will also be entitled to a fixed annual coupon rate of 8%, which shall be calculated on the original issue price. The dividend payout will be upon maturity period. Original Issue Price + Accrued but Unpaid Dividends (Original Issue Price x 8% coupon rate x Number of Years)			Fixed Dividend for 4 years: Year 1 - 5% Year 2 - 7% Year 3 - 9% Year 4 -12%
Conversion Discount	This package allows investors or shareholders to convert their investments or shares into common shares at a 30% reduced share issue price when the investment reaches maturity.	This package allows investors or shareholders to convert their investments or shares into common shares at a 40% reduced share issue price when the investment reaches maturity.	This package allows investors or shareholders to convert their investments or shares into common shares at a 60% reduced share issue price when the investment reaches maturity.	This package allows investors or shareholders to convert their investments or shares into common shares at a 10% reduced share issue price when the investment reaches maturity.
Rewards	Standard Investor Privilege Card - Lifetime discount of 5% for all company’s products. (Direct Purchase) Free Personal Accident Insurance (by takaful) worth RM100,000 for 3 years Continues 4 years giving RM500 Credit for subscribing to the Premium Life Planning Standard package Will Writing (myangkasa) RM300 Free Membership Free Health Screening- 1 time per year Invitation to Private Launch Event	Premium Investor Privilege Card - Lifetime discount of 5% for all company’s products. (Direct Purchase) Free Personal Accident Insurance (by takaful) worth RM100,000 for 5 years Continues 4 years giving RM1,000 Credit for subscribing to the Premium Life Planning Standard package Will Writing (myangkasa) RM300 Free Membership Free Health Screening- 1 time per year Invitation to Private Launch Event	Standard Investor Privilege Card - Lifetime discount of 5% for all company’s products. (Direct Purchase) Free Personal Accident Insurance (by takaful) worth RM100,000 for 5 years Continues 4 years giving RM5,000 Credit for subscribing to the Premium Life Planning Standard package Will Writing (myangkasa) RM300 Free Membership Free Health Screening- 1 time per year Invitation to Private Launch Event Priority for Licensing	Standard Investor Privilege Card - Lifetime discount of 5% for all company’s products. (Direct Purchase) Free Personal Accident Insurance (by takaful) worth RM100,000 for 5 years Continues 4 years giving RM500 Credit for subscribing to the Premium Life Planning Standard package Will Writing (myangkasa) RM300 Free Membership Free Health Screening- 1 time per year Invitation to Private Launch Event

Information

Fund Utilization Timeline

The fund will be used for the next 12 months.

Closing Period

Closing Period 14 working days after the end of the Fundraising Period.

Use of Proceeds

Funds will be used for technology investment (15%), hardware improvement (15%), team expansion (30%), marketing (20%) and digital marketing (20%).

Subscription Procedure

An Investment Agreement (with an Annexed Partnership Agreement) for the subscription of the Shares and subject to review and/or amendment if required or deemed necessary by the Issuer and the ECF Platform.

Disclaimer

The Issuer provides the financial information listed on the deal page; which includes the financial forecasts and projections, the capitalization table, the term sheet, and management accounts.

The Issuer has prepared the financial forecasts and projections based on assumptions that have not been reviewed and certified by an independent certified accountant for reasonableness.

Should the Investor require more information, they can do so by contacting Premium Bereavement Care Sdn Bhd directly at [email protected] or by clicking on the ‘CONTACT’ button on the Deals Page.

Disclaimer by Securities Commission

(i) No shares will be alotted or issued based on this document after six months from the closing of the offer period

(ii) This issue, offer or invitation for the offering is a proposal not requiring authorisation of the Securities Commission under section 212(8) of the CMSA 2007

Risk Disclaimer

Investing in equity crowdfunding involves certain risks that include uncertainty of returns, lack of liquidity, dilution, material events and lack of control. Investments should be done as part of a diversiﬁed portfolio. ATA PLUS offers investment opportunities to investors who understands these risks in making their own investment decisions.

PLEASE READ THE FULL RISK WARNING BEFORE DECIDING TO INVEST.

This page is approved as a ﬁnancial promotion by ATA PLUS Sdn. Bhd., which is authorized and regulated by the Security Commission of Malaysia. Deals that are up for investment are only offered to members of ata-plus.com on the basis of information provided by the companies concerned. ATA PLUS takes no responsibility for this information or for any recommendations or opinions made by the companies. For further information on this, please read our Term of Use.

Premium Bereavement Care

Introduction

What We Do

The Challenge

Our Solution

Why Are We Different

Our Revenue Model

Our Market Opportunity

Our Strategy

Our Achievements

Financial Forecast

Indicative Usage of Funds

Future Expansion

The Team

Pang Fei Lek | Chief Executive Officer & Director

Chung Han Bon | Chief Strategy Officer

Po Siew Ling | Marketing Officer

Term Sheet

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Risk Disclaimer