PurelyB is Asia’s leading health and wellness online community portal that serves as the go-to-guide to leading a sustainable healthy lifestyle. They provide holistic wellness content on nutrition, fitness and mindfulness with a mission to transform people’s quality of health and life through online guided solutions created by the best health experts worldwide.
PurelyB makes healthy living affordable and accessible for all, with customised solutions for Asian cultures and lifestyles.
|607% of target||0 days left|
|Min Target||RM 300,000|
|Max Target||RM 2,700,000|
We are Asia’s leading trusted health & wellness online community portal and content guide in Asia with 100,000 monthly active users from 6 countries. We cater for Asian lifestyles and cultures with credible content, guidance and tools created by the best wellness experts, to help communities in Asia overcome their health issues and live a better quality of life. The first of its kind in the region, we provide a digital ecosystem to benefit and connect both consumers and brands in health and wellness from a holistic lifestyle approach.
We have a global audience with monthly users predominantly from Malaysia, Singapore, Indonesia, Hong Kong, India, Australia, North America and the United Kingdom, despite all our marketing and efforts to date only focused on Malaysia.
Our long-term vision is to invigorate Asia, improve the quality of life of many and empower sustainable holistic lifestyle change.
Health complications (e.g. obesity, diabetes and chronic illnesses) are increasing exponentially in Asia, as a result of unhealthy lifestyles and environments. Malaysia in itself has the highest obesity rate in the region, with every 1 in 2 Malaysians suffering from obesity.
Over 200 million diabetics reside in Asia, or 60% of the world’s diabetic population. These alarming statistics have prompted the need for more natural health solutions and alternatives in treatment and prevention. However, there is lack of awareness, guidance and support towards helping users overcome their health struggles long-term through natural remedies and holistic lifestyle change.
Furthermore, a lot of the health portals available today are only catered to western markets offering solutions that are not relevant or accessible to people in Asia.
Enter PurelyB, a trusted and localised media platform and guide for wellness in Asia. Created by our team of health experts and powered by a community of contributors, our platform is intended to aid, heal, and promote prevention and wellbeing - the natural way. We provide guidance and support by helping people overcome their health issues with solutions customised to their local cultures and lifestyles.
Our key features include:
Crafted by Trusted Industry Leaders, Catered to Asian Markets
Our content and programmes are localised and catered to Asian lifestyles, cultures and mindsets, and are available in both English and Chinese. Our competitors are focused primarily on Western markets and produce content that is not particularly relevant to people in Asia.
We offer members peace of mind and assurance. PurelyB is a trusted and credible brand in Asia created by and in partnership with pioneering experts in the wellness industry. Every piece of content is carefully crafted and curated to put forth only the highest quality programmes from credible leaders, with proven results.
Unlike most generic health and fitness online portals, we focus on holistic wellness solutions for healing and prevention, to help you and your family improve your quality of life in the long-term. This includes providing a combination of physical, mental and spiritual wellbeing guidance, addressing specific health challenges in the region such as obesity, diabetes, eczema, allergies and more - NATURALLY.
Community-Driven Revenue at High Profit Margins
Subscribers will have access to more than 50-100 different programmes as our online library continues to grow. This library consists of customised online programmes (e.g. 30-Days to Healing & Nourishing Your Body with Clean Eating; Natural Home Pharmacy for Adults, Kids & Babies, etc.) designed by our health and wellness experts providing step-by-step guidance on holistic lifestyle changes on nutrition, fitness and mindfulness.
Advertisers pay package fees for brand association and co-creation of content. Their brands and products will be available on our media channels. PurelyB practices strict guidelines on who we work with, ensuring our partners share common values and goals.
Corporate Wellness Programmes
We work with companies and corporation in revamping their overall wellness culture, customising content and solutions aimed at improving employee health and productivity sustainably. Our health content and programmes, coupled with motivating workshops will help employees achieve their absolute best work whilst bettering their quality of life and reducing health risks.
We Aim to Reach Profitability by 2018
Strong and consistent revenue growth from PurelyB's brand partnerships and programme sales. We are expected to be profitable by end-2018 (FY 2019).
Fueling the Next Stage of the Wellness Revolution
An estimated 100 million people in Asia suffer from health issues such as diabetes, obesity, allergies and skin conditions (e.g. eczema) and want to improve their health and better their lifestyles.
Another estimated 40 million (40%) of these people are health conscious individuals and are mostly based in urban areas of SouthEast Asia, falling within the upper-middle class income brackets. This population of people have the ability to spend more on their health choices and decisions in making positive and impactful lifestyle changes.
We intend to grow our business and achieve profitability by the end of 2018. Our programmes are competitively priced and are adjusted to local currencies and costs- of-living, making our programs more accessible and affordable to everyone.
Consistently Striving for Overachievement
Founded in May 2015, we raised a seed investment of USD $500k led by Silicon-Valley based Venture Capitalist Fund 500 Startups. PurelyB is also an alumni of Stanford University’s Technology Ventures Program ([email protected]) and was awarded Red Herring’s Top 100 Startups in Asia in 2015 at just 4-months old, a prestigious list honouring the most promising technology ventures in Asia.
Development and Launch of PurelyB's New Content & Products
Production & Marketing of PurelyB’s free content and premium signature health & wellness programmes designed to address the health needs of the Asian community. This includes a revamp and development of a new platform and evolving into a subscription model.
Building an Internal Engineering Team
Our technology build-up will be more cost-effective and more efficient with this internal team. Our full-time CTO joined us on 1st of November 2016, and is leading the team in talent growth.
Build Up Our Singapore, Hong Kong, Indonesia, Australia & Middle East Resources & Presence
Talent resources and operations for market expansion - hiring country managers in regional markets in order to grow our community, local content and consequently, drive sales. Despite the interest and opportunities, our resources are currently too stretched to look at markets beyond Malaysia.
Strengthen Sales, Marketing & Grow Customer Base
Customer Acquisition & Retention Strategies - new funds will help us engage in stronger marketing initiatives and efforts across regional markets, currently with particular focusing on our content and programmes.
Option 1 :
Investments can be done directly through this page by clicking on the ‘INVEST’ button.
Option 2 :
Alternatively, investments can also be made by depositing directly to the trustee account through :
Bank transfer; or
All cheques (locally issued cheques only) and/or transfers to be made to :
RHB Bank Berhad
MALAYSIAN TRUSTEES BERHAD - ATA-ECF-C
For Option 2, kindly provide the proof of transfer in the following online form to complete the investment process
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