START

START is a venture builder powered by TBWA, one of Fast Company’s Most Innovative Companies of 2020. We design, build, and grow a portfolio of businesses with brand at the forefront.

Campaign Closed RM 992,400 raised

310% of target	0 days left
Investors	6
Min Target	RM 320,000
Max Target	RM 1,000,000

Introduction

START is a locally owned, Malaysian based, venture builder bringing to life a portfolio of global businesses. For over a decade, our team executed digital builds and advertising campaigns for some of the world’s most inspiring companies inside TBWA Malaysia. In 2018, we noticed an opportunity to build businesses from the ground up using this same approach. That’s how START was born.

Today, we have a pipeline of businesses to grow with the first being D2G Brands and it’s inaugural skincare brand, LAVLAVLUV. LAVLAVLUV has created the “World’s Most Calming Face Mask” by combining New Zealand Lavender and Moroccan Lava Clay in a way that is PETA-approved cruelty-free and vegan.

What We Do

The Challenge

According to the U.S. Bureau of Labor Statistics (BLS), approximately 20% of new businesses fail during the first two years of being open, 45% during the first five years, and 65% during the first 10 years. Only 25% of new businesses make it to 15 years or more.

Knowing these statistics, what can be done to ensure the highest likelihood of success in building a new business in 2020? Studies have shown that rapidly evolving technology and global connectedness is exposing traditional business moats as no longer being enough. Many competitive advantages are being turned into commodities. For example, building a website in 2020 can be done in 5 minutes for 5 dollars compared to multiple months just 5 years ago.

This is why the question for building businesses in 2020 has shifted from HOW DO WE BUILD to HOW DO WE ATTRACT CUSTOMERS.

Our Solution

The answer is brand. START addresses this problem by building businesses with brand at the forefront and transactions at its core, because brand delivers value that cannot ever become commoditized.

Forbes’ annual look at the world’s most valuable brands provides validation. The 100 most valuable brands are worth a cumulative $2.33 trillion, up 8% between 2018 and 2019. Outside of the seven largest countries, this figure is larger than all other individual country’s annual GDP.

Knowing the importance of brand, that’s why from day one START focuses on brand and using brand to attract customers to our portfolio of companies.

Why Are We Different

START is not just another venture builder. START is a venture builder powered by TBWA.

Who is TBWA?

TBWA is The Disruption® Company: the cultural engine for 21st century business.

Named Adweek's 2018 Global Agency of the Year, TBWA creates disruptive ideas that locate and involve brands in culture, giving them a larger share of the future.

A collective of 11,300 creative minds across 275 offices in 95 countries. Global clients include adidas, Apple, Gatorade, Henkel, Hilton Hotels, McDonald's, Michelin, Nissan, and Singapore Airlines.

Our Revenue Model

START has three main sources of revenue.

SERVICES - START receives a service fee for each venture it builds. In addition to our own venture building projects.
DIVIDENDS - As a company in the START portfolio grows and becomes profitable, targeted in year two or three, dividends will be paid to START.
EXITS - Once a portfolio company of START grows large enough for a liquidity event, START will receive a disbursement from the sale.

Our Market Opportunity

According to the World Bank, the top 50 largest consumer markets in the world have a combined value of $53 trillion. At START, our opportunity exists to build businesses in any of these markets.

Our Strategy

Disruption^®

The “START Business Build”, rooted in Disruption^® by TBWA, is a proprietary methodology we use to bring our businesses to life.

The application of these principles is perfectly demonstrated in the first business START is bringing to market, D2G Brands, and its first brand, LAVLAVLUV.

IDEA

New skincare brands built around the world’s most unique ingredients.

BUSINESS MODEL + PROPOSITION + PARTNERS

Leveraging product categories with the strongest unit economics, D2G Brands turn the world’s most unique ingredients into skincare products. Having the right ingredients that are easy to understand and visually appealing allows a potential customer to know if a brand is desirable in 3 seconds or less, a vital characteristic of brands built to win in the digital-first world where the average person is exposed to over 5,000 advertisements a day.

LAVLAVUV combines New Zealand Lavender and Moroccan Lava Clay in a way that is PETA-approved cruelty-free and vegan. These three core reasons to believe are easy to understand by the consumer.

MVP

Combining our in-house brand building and a robust team of supply chain partners across Asia, including Malaysia, Thailand and China, the initial product has been created and exported to the United States.

ALPHA-BETA

Leveraging social media to run beta-testing on the value proposition, the reasons to believe are resonating and validated.

LIVE

It’s now time to leverage the START network of brand builders to make LAVLAVLUV the hottest new skincare brand on Instagram.

START has a pipeline of other projects it will build in the coming years. This allows START to have a portfolio of businesses and a diversification of revenue. When investing in START an investor is investing in a portfolio of businesses versus a single one.

Our Achievements

START is proud to share the following achievements of D2G Brands inaugural brand, LAVLAVLUV, to date:

May 2019 - D2G Brands (Parent company of LAVLAVLUV) sets up shop in START.

June to August 2019 - LAVLAVLUV is designed and supply chain built with partners spanning Malaysia, Thailand and China.

September 2019 - Prototype #1 of LAVLAVLUV’s The Before Bedtime Face Mask is created.

October 2019 - LAVLAVLUV is accepted into PETA’s Beauty Without Bunnies Program.

November 2019 - Prototype #2 of LAVLAVLUV’s The Before Bedtime Face Mask is created.

December 2019 - The formula of LAVLAVLUV becomes FDA compliant.

January 2020 - LAVLAVLUV’s digital presence and social media assets go into production.

February 2020 - Initial run of product is created in Kuala Lumpur, Malaysia and freighted to the United States.

March 2020 - LAVLAVLUV’s digital presence is brought online.

April 2020 - Initial units arrive at the fulfillment facility in the United States.

May to June 2020 - D2G Brands develops it’s influencer marketing engine to create engaging content to share across it’s social media channels.

July to August 2020 - D2G Brands beta-testing commences and it begins garnering a cult-following in the Indie beauty world.

September and October 2020 - The initial launch of PR campaigns commence for LAVLAVLUV.

Indicative Usage of Funds

RM496,000 will be used to grow LAVLAVLUV, create new variants and manage inventory. The balance raised will be used to support operational marketing and ongoing management activities to support investment in additional capacity in START.

The Team

Datuk Tim Garland

Director

Jack Farrell

Entrepreneur in Residence

Term Sheet

Issuer: Start Disrupt (M) Sdn Bhd, a private company limited by shares incorporated in Malaysia, a private limited company incorporated in Malaysia

Type of Equity: Ordinary Shares (“Shares”)

Fund Raising Period: 90 days

Pre Money Valuation: RM13,500,000

Minimum Fundraising Target: RM 320,000

Maximum Fundraising Target: RM 1,000,000

Price per Share: RM 27.00

Minimum Equity Offered: 2.32%

Maximum Equity Offered: 6.90%

Minimum Shares Offered: 11,852

Maximum Shares Offered: 37,038

Minimum Investment Amount: RM 5,400

Rewards

Impact on Shareholding Structure Upon Completion of the Offering

Investor Eligibility: Angel, Sophisticated, and/or Institutional Investors, subject to the applicable investment limits prescribed under the Securities Commission’s Guidelines on Recognised Markets.

Pre Emptive Rights

Type of Shares

Information

Closing Period: 14 working days after the end of the Fundraising Period.

Use of Proceeds: Funds will be used to grow LAVLAVLUV, create new variants and manage inventory. The balance raised will be used to support operational marketing and ongoing management activities to support additional capacity in START.

Subscription Procedure: An Investment Agreement (with an Annexed Partnership Agreement) for the subscription of ordinary shares and subject to review if required or necessary, the procedure may be amended by the Issuer and the ECF Platform.

Disclaimer

The information, calculations and remarks expressed on this term sheet or on any other part of the platform are based on information provided, disclosed and presented by the Issuer, Start Disrupt (M) Sdn Bhd to Ata Plus Sdn Bhd, either in part or in whole. Ata Plus disclaims responsibility for the accuracy, completeness and/or validity of these information, and hence will not be held liable for any inaccurate, inappropriate or incomplete information presented on this term sheet or on any other part of the platform subject to the following :
The financial information listed on the deal page is provided by the Issuer; which includes the financial forecasts and projections, the capitalisation table, the term sheet, and management accounts.

The financial forecasts and projections have been prepared by the Issuer based on assumptions that have not been reviewed and certified by an independent certified accountant for its reasonableness.

THE ISSUER agrees that; all information concerning the product, business and the assets of THE ISSUER that have been furnished to Ata Plus Sdn Bhd for the purpose of the equity crowdfunding campaign is true, complete, and accurate in all material respects and is not misleading or deceptive whether by inclusion or omission.

Should the Investor require more information, they can do so by contacting Datuk Tim Garland directly at [email protected] or by clicking on the ‘CONTACT’ button on the Deals Page.

Disclosure: This issuer is referred by a 3rd party which is . Ata Plus is not associated or related to the issuer and the referral party.

Disclaimer by Securities Commission

(i) No shares will be alotted or issued based on this document after six months from the closing of the offer period

(ii) This issue, offer or invitation for the offering is a proposal not requiring authorisation of the Securities Commission under section 212(8) of the CMSA 2007

(iii) This document has not been reviewed by the Securities Commission Malaysia. The Securities Commission does not recommend nor assumes responsibility for any information including any statement, opinion or report disclosed in relation to this fund raising exercise and makes no representation as to its accuracy or completeness. The Securities Commission expressly disclaims any liability whatsoever for any loss howsoever arising from or in reliance upon the whole or any part of the information disclosed.

Issuer	Start Disrupt (M) Sdn Bhd, a private company limited by shares incorporated in Malaysia
Type of Equity	Ordinary Shares (“Shares”)
Fund Raising Period	90 days
Pre Money Valuation	RM13,500,000
Minimum Fundraising Target	RM 320,000
Maximum Fundraising Target	RM 1,000,000
Price per Share	RM 27.00
Minimum Equity Offered	2.32%
Maximum Equity Offered	6.90%
Minimum Shares Offered	11,852
Maximum Shares Offered	37,038
Minimum Investment Amount	RM 5,400
Investor Eligibility	Angel, Sophisticated, and/or Institutional Investors, subject to the applicable investment limits prescribed under the Securities Commission’s Guidelines on Recognised Markets.
Closing Period	14 working days after the end of the Fundraising Period.
Use of Proceeds	Funds will be used to grow LAVLAVLUV, create new variants and manage inventory. The balance raised will be used to support operational marketing and ongoing management activities to support additional capacity in START.
Subscription Procedure	An Investment Agreement (with an Annexed Partnership Agreement) for the subscription of ordinary shares and subject to review if required or necessary, the procedure may be amended by the Issuer and the ECF Platform.
Disclaimer	The information, calculations and remarks expressed on this term sheet or on any other part of the platform are based on information provided, disclosed and presented by the Issuer, Start Disrupt (M) Sdn Bhd to Ata Plus Sdn Bhd, either in part or in whole. Ata Plus disclaims responsibility for the accuracy, completeness and/or validity of these information, and hence will not be held liable for any inaccurate, inappropriate or incomplete information presented on this term sheet or on any other part of the platform subject to the following : The financial information listed on the deal page is provided by the Issuer; which includes the financial forecasts and projections, the capitalisation table, the term sheet, and management accounts. The financial forecasts and projections have been prepared by the Issuer based on assumptions that have not been reviewed and certified by an independent certified accountant for its reasonableness. THE ISSUER agrees that; all information concerning the product, business and the assets of THE ISSUER that have been furnished to Ata Plus Sdn Bhd for the purpose of the equity crowdfunding campaign is true, complete, and accurate in all material respects and is not misleading or deceptive whether by inclusion or omission. Should the Investor require more information, they can do so by contacting Datuk Tim Garland directly at [email protected] or by clicking on the ‘CONTACT’ button on the Deals Page.
Disclaimer by Securities Commission	(i) No shares will be alotted or issued based on this document after six months from the closing of the offer period (ii) This issue, offer or invitation for the offering is a proposal not requiring authorisation of the Securities Commission under section 212(8) of the CMSA 2007 (iii) This document has not been reviewed by the Securities Commission Malaysia. The Securities Commission does not recommend nor assumes responsibility for any information including any statement, opinion or report disclosed in relation to this fund raising exercise and makes no representation as to its accuracy or completeness. The Securities Commission expressly disclaims any liability whatsoever for any loss howsoever arising from or in reliance upon the whole or any part of the information disclosed.

Risk Disclaimer

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