Kedai Kek Wonderful Sdn. Bhd.

Launched in 1988, Wonderful Cake House is a HALAL confectionery operated in Japanese based supermarket Aeon (Jaya JUSCO) in Malaysia. Our cake counters are located in selected Aeon supermarkets, drawing a diverse mix of races and cultures to our choice of cake products, where we constantly reinvent our products to bring you quality, variety and satisfaction in every bite!

Campaign Closed RM 1,625,000 raised

135% of target	0 days left
Investors	21
Min Target	RM 1,200,000
Max Target	RM 2,400,000

Introduction

How Wonderful Cake House started our journey…

What We Do

The Challenge

Market Problem

Our Solution

Why Are We Different

Our Revenue Model

Our Market Opportunity

Wonderful Cake House - Market Opportunity

Our Strategy

Our Achievements

Indicative Usage of Funds

The Team

Jean Lee Choi Kum

Marketing Director

Lee Chee Fei

Production Director

Tien Moy Too

Executive Director

Term Sheet

Issuer: Kedai Kek Wonderful Sdn Bhd, a private company limited by shares incorporated in Malaysia, a private limited company incorporated in Malaysia

Type of Equity: Ordinary Shares (“Shares”)

Fund Raising Period: 90 days

Pre Money Valuation: RM32,500,000

Minimum Fundraising Target: RM 1,200,000

Maximum Fundraising Target: RM 2,400,000

Price per Share: RM 65.00

Minimum Equity Offered: 3.56% for RM 1,200,000.00

Maximum Equity Offered: 6.88% for RM 2,400,000.00

Minimum Shares Offered: 18,462 units

Maximum Shares Offered: 36,924 units

Minimum Investment Amount: RM 13,000

Rewards

Impact on Shareholding Structure Upon Completion of the Offering

Investor Eligibility: Retail, Angel, Sophisticated, and/or Institutional Investors, subject to the applicable investment limits prescribed under the Securities Commission’s Guidelines on Recognised Markets.

Pre Emptive Rights

Type of Shares: Ordinary Shares (the “Shares”)

Information

Closing Period: 14 working days after the end of the Fundraising Period.

Use of Proceeds: 47.8% for Operations; 25.6% for Kitchen Setup & Inventory; 4.7% for Marketing & IT; and 21.9% for Equipment & Certification.

Subscription Procedure: An Investment Agreement (with an Annexed Partnership Agreement) for the subscription of the Shares (subject to review if required / necessary).

Disclaimer

The information, calculations and remarks expressed on this term sheet or on any other part of the platform are based on information provided, disclosed and presented by the ISSUER, Kedai Kek Wonderful Sdn Bhd to Ata Plus Sdn Bhd, either in part or in whole. Ata Plus disclaims responsibility for the accuracy, completeness and/or validity of these information, and hence will not be held liable for any inaccurate, inappropriate or incomplete information presented on this term sheet or on any other part of the platform subject to the following :

The financial information listed on the Deal page is provided by the Issuer; which includes the financial forecasts and projections, the capitalisation table, the term sheet, and management accounts.

The financial forecasts and projections have been prepared by the Issuer based on assumptions that have not been reviewed and certified by an independent certified accountant for its reasonableness.

THE ISSUER agrees that; all information concerning the product, business and the assets of THE ISSUER that have been furnished to Ata Plus Sdn Bhd for the purpose of the equity crowdfunding campaign is true, complete, and accurate in all material respects and is not misleading or deceptive whether by inclusion or omission.

Should the Investor require more information, they can do so by contacting Kedai Kek Wonderful Sdn Bhd directly at +6012-267 3367 (Ms Lee Chooi Kum, CEO). or by clicking the ‘CONTACT’ button available on the Deal Page.

Disclosure: This issuer is referred by a 3rd party which is . Ata Plus is not associated or related to the issuer and the referral party.

Disclaimer by Securities Commission

(i) No shares will be alotted or issued based on this document after six months from the closing of the offer period

(ii) This issue, offer or invitation for the offering is a proposal not requiring authorisation of the Securities Commission under section 212(8) of the CMSA 2007

(iii) This document has not been reviewed by the Securities Commission Malaysia. The Securities Commission does not recommend nor assumes responsibility for any information including any statement, opinion or report disclosed in relation to this fund raising exercise and makes no representation as to its accuracy or completeness. The Securities Commission expressly disclaims any liability whatsoever for any loss howsoever arising from or in reliance upon the whole or any part of the information disclosed.

Issuer	Kedai Kek Wonderful Sdn Bhd, a private company limited by shares incorporated in Malaysia
Type of Equity	Ordinary Shares (“Shares”)
Fund Raising Period	90 days
Pre Money Valuation	RM32,500,000
Minimum Fundraising Target	RM 1,200,000
Maximum Fundraising Target	RM 2,400,000
Price per Share	RM 65.00
Minimum Equity Offered	3.56% for RM 1,200,000.00
Maximum Equity Offered	6.88% for RM 2,400,000.00
Minimum Shares Offered	18,462 units
Maximum Shares Offered	36,924 units
Minimum Investment Amount	RM 13,000
Rewards
Investor Eligibility	Retail, Angel, Sophisticated, and/or Institutional Investors, subject to the applicable investment limits prescribed under the Securities Commission’s Guidelines on Recognised Markets.
Type of Shares	Ordinary Shares (the “Shares”)
Closing Period	14 working days after the end of the Fundraising Period.
Use of Proceeds	47.8% for Operations; 25.6% for Kitchen Setup & Inventory; 4.7% for Marketing & IT; and 21.9% for Equipment & Certification.
Subscription Procedure	An Investment Agreement (with an Annexed Partnership Agreement) for the subscription of the Shares (subject to review if required / necessary).
Disclaimer	The information, calculations and remarks expressed on this term sheet or on any other part of the platform are based on information provided, disclosed and presented by the ISSUER, Kedai Kek Wonderful Sdn Bhd to Ata Plus Sdn Bhd, either in part or in whole. Ata Plus disclaims responsibility for the accuracy, completeness and/or validity of these information, and hence will not be held liable for any inaccurate, inappropriate or incomplete information presented on this term sheet or on any other part of the platform subject to the following : The financial information listed on the Deal page is provided by the Issuer; which includes the financial forecasts and projections, the capitalisation table, the term sheet, and management accounts. The financial forecasts and projections have been prepared by the Issuer based on assumptions that have not been reviewed and certified by an independent certified accountant for its reasonableness. THE ISSUER agrees that; all information concerning the product, business and the assets of THE ISSUER that have been furnished to Ata Plus Sdn Bhd for the purpose of the equity crowdfunding campaign is true, complete, and accurate in all material respects and is not misleading or deceptive whether by inclusion or omission. Should the Investor require more information, they can do so by contacting Kedai Kek Wonderful Sdn Bhd directly at +6012-267 3367 (Ms Lee Chooi Kum, CEO). or by clicking the ‘CONTACT’ button available on the Deal Page.
Disclaimer by Securities Commission	(i) No shares will be alotted or issued based on this document after six months from the closing of the offer period (ii) This issue, offer or invitation for the offering is a proposal not requiring authorisation of the Securities Commission under section 212(8) of the CMSA 2007 (iii) This document has not been reviewed by the Securities Commission Malaysia. The Securities Commission does not recommend nor assumes responsibility for any information including any statement, opinion or report disclosed in relation to this fund raising exercise and makes no representation as to its accuracy or completeness. The Securities Commission expressly disclaims any liability whatsoever for any loss howsoever arising from or in reliance upon the whole or any part of the information disclosed.

Risk Disclaimer

Investing in equity crowdfunding involves certain risks that include uncertainty of returns, lack of liquidity, dilution, material events and lack of control. Investments should be done as part of a diversiﬁed portfolio. ATA PLUS offers investment opportunities to investors who understands these risks in making their own investment decisions.

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