Introduction

House of Antara is a contemporary Southeast Asian fashion brand that reimagines the region’s rich cultural heritage through modern design—rooted in the philosophy of “The Space In-Between,” where tradition meets innovation—the brand crafts timeless, wearable pieces that embody identity, artistry and storytelling. Each collection draws from Southeast Asia’s diverse histories, transforming cultural narratives into contemporary expressions of pride and belonging.

Driven by a commitment to sustainability and ethical craftsmanship, House of Antara employs eco-friendly digital printing, fair labour practices and small-batch production to minimise waste while supporting local artisans. Beyond fashion, the brand serves as a cultural bridge — sharing Southeast Asia’s stories, creativity and spirit with the global stage in a way that is purposeful, authentic and enduring.

What We Do

The Challenge

The Future of Fashion is Cultural

Globally, millennials and Gen Z are embracing cultural fashion — from India’s return to traditional craftsmanship and China’s Hanfu revival to Indonesia’s modern batik and Malaysia’s samping resurgence. Yet, Southeast Asian stories remain underrepresented, as regional brands often lack the global reach necessary to make a significant impact. (Source: NYU Stern)

Source: CNN Style, myNEWS, NextShark, Vogue Singapore, Times of India and Times Indonesia​​​​​

House of Antara bridges Southeast Asian heritage and modern fashion, championing sustainability, inclusivity and ethical artisan practices to bring culturally rooted, wearable designs to the global stage.

Our Solution

House of Antara is a design house that reinterprets Southeast Asian stories for a global audience. Each collection draws inspiration from regional heritage — The Antara Collection (Peranakan Ceramics), Bumiputera Collection (mythical princesses) and Cosmic Rave Collection (Harvest Festival) — transforming local narratives into contemporary, wearable fashion.

We blend heritage with art, storytelling and youth culture to create cultural relevance. Customers come to us for cultural wear that breaks free from traditional norms (i.e., not your classic Batik shirt and Kebaya), yet remains true to Southeast Asian roots. The following are our other products available on our online shop, inspired by the same concept: https://www.houseofantara.com/collections/all

Why Are We Different

We are redefining how Southeast Asia’s identity is expressed through fashion — not as an echo of others, but as an original voice of creativity, heritage, and meaning.

At House of Antara, fashion is more than an aesthetic pursuit — it is a celebration of identity, culture, and craftsmanship. Through our creations, we invite the world to see Southeast Asia not just as a region of inspiration but as a leader in shaping the future of fashion.

Our Revenue Model

We are leveraging multiple sales channels to achieve high-margin returns.

Our Market Opportunity

Source: Grand View Research (2024), Fortune Business Insights (2024) & Market Research Future (2024). 
Assumptions: female urban 25-45 = 5% of apparel market; targeted geographies = ~10% of segment; conversion 1 USD = 4.8 MYR

Our Strategy

Over the next five (5) years, House of Antara aims to scale sustainably while strengthening its position as a leading Southeast Asian fashion brand. The growth strategy focuses on expanding product categories and brand partnerships to enhance visibility and market share further, positioning House of Antara as a globally recognised cultural fashion label.

Our Achievements

Product Traction

Three out of five collections — The Antara Collection, Bumiputera Collection and Cosmic Rave Collection — sold out with zero paid advertising, showcasing strong organic demand and cultural resonance.

Brand Traction

House of Antara has gained strong visibility and credibility through organic media coverage and collaborations with renowned cultural icons. Its artisan-crafted pieces have been showcased at over 20 international festival stages across four countries, entirely through unpaid, organic exposure.

Our brand was selected from over 300 submissions to participate in the ASEAN–China Design Convergence Summit, an exhibition and conference that brought together leading designers from across ASEAN and China. The event showcased 100 curated works and featured insightful talks on product, graphic and fashion design. This recognition affirms our growing presence and influence within the regional and global creative landscape.

House of Antara has also been featured in various news outlets and media advertisements, further strengthening its brand visibility and public recognition.

Source: Tatler Asia, Elle Malaysia, The Star & The Edge
 

We received positive feedback from our customers, who praised the brand for its distinctive designs, attention to detail and the beauty of its garments. Customers express admiration for the way each piece embodies cultural artistry while maintaining modern wearability. Many have highlighted the sense of pride and connection they feel when wearing House of Antara’s creations — a testament to the brand’s ability to blend aesthetic appeal with meaningful storytelling.

Financial Forecast

Growth Drivers:

• Market Expansion
  Scaling into new markets — Southeast Asia, China, the UK and Europe — to capture global demand for culturally inspired, sustainable fashion.
   
• Channel Diversification
  Driving growth through multiple channels: Direct-to-Consumer, B2B partnerships and IP licensing, expanding both revenue streams and brand reach.

Indicative Usage of Funds

We are fundraising to strengthen & expand sales channels: