fbpx Ata Plus - Darul Ehsan City Farm Sdn Bhd

Darul Ehsan City Farm Sdn Bhd

Darul Ehsan City Farm Sdn Bhd (DECF) is the next leading name in aquaculture automation and IoT. They commit to leading the charge in creating the ultimate aquaculture pond for farmers all around the world. DECF revolutionary smart ponds enable farmers to turn any traditional aquaculture pond into a new generation of modern aquaculture farms. Compatible with all existing ponds whether mud ponds or concrete ponds. 

DECF focuses on producing high-quality Tilapias known as Muallim Talapia with a shorter harvest cycle. Its aquaponic ponds are located in Slim River, Perak equipped with high-tech pond management systems.


Campaign Closed
% of target 0 days left
Min Target RM 1,000,000
Max TargetRM 4,000,000




Darul Ehsan City Farm Sdn Bhd is a Shah Alam-based aquaculture technology company that specializes in aquaponics. We design, build and operate a new generation of modern aquaculture farms to maximize yield and profit without sacrificing quality.

Our system enabled us to interconnect and remotely monitor all of our Tilapia fish ponds through a single user-friendly platform. We are dedicated to producing high-quality products that are fresh and healthy, and utilizing high-tech management systems.

What We Do

The Challenge

In running an aquaculture farm, the two (2) most prominent problems faced by us are inconsistent Quality & Quantity, as well as absent of Tracking & Tracing. These problems affect not only us as the farmers, but also the whole supply chain. 




Our Solution

Why Are We Different

The Solution

Our farm operates using Commercial Aquaponic System (CAS) – our system is designed specifically to help us tackle problems related to aquaculture farming, especially on quality and quantity, as well as tracking and tracing.

With this system, we are able to monitor our fish growth, maintaining quality and quantity while maximizing revenue. With proper tracking and tracing, we are able to better manage costs and ultimately increase our profit margin.




Our Revenue Model

The revenue model is based on fish farming and selling freshwater fish which is Tilapia.




Our Market Opportunity

 Our existing and potential customers are as follows.




Below are our traction and recognition to date.



Our Strategy

Our growth strategy is as follows.



Our Achievements



Indicative Usage of Funds



Target to achieve profitability by 2024.


The Team

Dato’ Nik Mod Amin Nik Abd Majid I Director / Chairman

Dato’ Nik Mod Amin Nik Abd Majid I Chairman & Director

Dato’ Nik Mod Amin Nik Abd Majid, age 69, is the founder of Darul Ehsan City Farm Sdn Bhd. He is currently serving as the Chairman of the company. He was previously the CEO/Executive Director of Bank Simpanan Nasional. During his tenure with Bank Simpanan Nasional, he re-engineered the bank’s business direction towards assisting Small and Medium Industries. Prior to that, he was also the General Manager of Perbadanan Usahawan Nasional Berhad (“PUNB”), setting up the funds’ investment division. He also held key senior positions at Maybank Berhad and Affin Bank Berhad executing risk management, strategic planning, credit management, and international banking roles in the respective banks. Since his retirement, he has not been sitting around but has been actively engaging in business. One of his ventures is acquiring an old abandoned aquaculture farm in 2019. He invested his time, effort, and money in the farm which has now become the centre of excellence for Aquaponic in Malaysia.


  • January 2010 - Present
    Chairman of FCA Capital Sdn. Bhd.
  • September 2009 - Present
    Independent Non-Executive Chairman of AWC Berhad
  • January 2007 - Present
    Managing Director of Metro Money Exchange
  • October 2004 - Present
    Chairman of Capital Investment Bank (L) Limited
  • March 2003 - Present
    Director of CCR Networks Sdn Bhd
  • January 2001 - Present
    Founder of FASK Capital Sdn Bhd
  • 1999 - 2014
    Board Member of Universiti Utara Malaysia
  • August 1994 - December 2000
    Chief Executive Officer of BSN Commercial (M) Berhad


  • Universiti Malaya (1976)
    Bachelor's degree in Economics.

Irwan Shahrinaz Mohd Nahar I Director & CEO

Irwan Shahrinaz Mohd Nahar I CEO & Director

Irwan Shahrinaz Mohd Nahar, age 30, is an aspiring young CEO of Universiti Teknologi MARA (UiTM) graduate with over 5 years of executive leadership experience in business management. He possesses great leadership, and analytical skill and armed with a powerful intellect and strategic thinking, he can overcome and outmanoeuvre obstacles that seem unbeatable to most.


  • Jan 2022 - Present
    Director & CEO of Darul Ehsan City Farm Sdn Bhd
  • Aug 2021 - Dec 2021
    General Manager of Darul Ehsan City Farm Sdn Bhd
  • Apr 2021 - Present
    Senior Associate Corporate Finance of FCA Capital Sdn Bhd
  • Apr 2019 - Mar 2021
    Associate Corporate Finance of FCA Capital Sdn Bhd
  • May 2019 - Jul 2021
    General Manager of Mirmas Utilities Sdn Bhd
  • Nov 2018 - Apr 2019
    Business Development Manager of Mirmas Utilities Sdn Bhd
  • Aug 2018 - Oct 2017
    Assistant Engineer of Mirmas Utilities Sdn Bhd
  • Oct 2016 - Apr 2017
    Research Assistant of Universiti Teknologi MARA, Sarawak
  • Nov 2018 - Apr 2019
    Sales Executive of Delta Airlines, Kuala Lumpur


  • UiTM Sarawak (2016)
    Bachelor in Business Administration (Hons.) Marketing
  • UiTM Johor (2013)
    Diploma in Business Administration
  • SMKTG Selangor (2009)
    Sijil Pelajaran Malaysia

Ahmad Ridzuan Bin Ishak I Farm Manager

Ahmad Ridzuan Bin Ishak I Farm Manager

Ahmad Ridzuan Ishak, age 40, is a young agropreneur with experience of more than 15 years in aquaculture managing his family’s 12 open-cage aquaculture farm. He oversees all of DECF’s operations and procedures and is responsible for driving DECF to achieve and surpass sales, profitability, cash flow, and business goals and objectives.


  • 2021 - Present
    Chief Operating Officer of Darul Ehsan City Farm Sdn Bhd
  • 2020 - 2021
    Farm Manager of Darul Ehsan City Farm Sdn Bhd
  • 2014 - 2018
    Branch Manager of Metro Money Exchange Sdn Bhd
  • 2004 - 2014
    Sales Executive of Mr Electric Enterprise


  • Kolej Multimedia Academy (2004)
    Diploma in Business Management.
  • SMT Sri Iskandar (2000)

Term Sheet

Risk Disclaimer

Investing in equity crowdfunding involves certain risks that include uncertainty of returns, lack of liquidity, dilution, material events and lack of control. Investments should be done as part of a diversified portfolio. ATA PLUS offers investment opportunities to investors who understands these risks in making their own investment decisions.


This page is approved as a financial promotion by ATA PLUS Sdn. Bhd., which is authorized and regulated by the Security Commission of Malaysia. Deals that are up for investment are only offered to members of ata-plus.com on the basis of information provided by the companies concerned. ATA PLUS takes no responsibility for this information or for any recommendations or opinions made by the companies. For further information on this, please read our Term of Use.