Mecapan

Mecapan is a solution for salon and beauty treatment providers, that will let all women to have an easy access for beauty, make scheduling appointments easier, and also will help countless business owners manage their bookings with a simple and easy-to-use application. Mecapan will let women of all ages find the right beauty service provider to match their schedule, needs, location and budget.

Campaign Closed RM 300,000 raised

100% of target	0 days left
Investors	20
Min Target	RM 300,000
Max Target	RM 350,000

Introduction

Mecapan is a brand new start-up aiming to fill a critical gap in Southeast Asia’s beauty service space. It’s a local initiative kick-started by a small team of young entrepreneurs. It aims to change the landscape in the app and beauty service and also promote how young people can design market solutions to meet today’s challenges. More importantly, it seeks to break barriers on a number of fronts: from taking business to digital platforms to making beauty more accessible for women across the board. In a way, Mecapan levels the field and gives more women convenient access to a series of treatments that will make them look and feel better. It’s about empowering women.

Mecapan is rolling out in the greater Jakarta area with a population of over 16 million women. In such a vibrant and unsaturated market, we’re perfectly positioned to launch our solution and help improve the lives of millions of women. The other key element that make this a golden opportunity is the fact that more and more of women are going online exploring and spending in the exciting world of beauty treatments and products. We are riding the powerful wave of the age of digital content and e-commerce.

What We Do

The Challenge

There are market inefficiencies that take place between the supply and demand in the beauty services space. Women find it hard to find credible beauty treatment providers that fit their budget, book appointments, and especially compare between providers. At the same time, beauty treatment providers also face obstacles such as attracting and keeping new customers; ensuring effective information management for customer profiles, rescheduling calendars, feedback, transactions and having reliable analytics of their customer base.

Currently, there is no trusted unbiased and updated solution. Some women go for emotional references and ask friends for recommendations when choosing beauty treatment providers. Others go online to only find information they find is biased. And yet another important segment of women simply end up randomly choosing provider they find in the street without any information and it’s a complete gamble.

Our Solution

Mecapan is a mobile app that offers the first end-to-end management for beauty services in Indonesia. It helps women find and book a wide array of beauty treatments and it helps beauty providers reach and manage clients.

Mecapan works through two separates apps that are interlinked, which are Mecapan and Mecapan for Business.

Our key features include:

Providing women with an instant overview of what treatments are available within their budget
Saving time as women can instantly book appointments
Offers a trusted level of quality assurance within its network of providers

Lets women share their views and rate the different providers.
A practical solution for beauty service providers as it helps them increase their customer base and boost loyalty of existing customers.
An effective way to match customers in search of specific treatments with the beauty service providers.

Why Are We Different

The first app offering complete variety of beauty services

Mecapan is the first app to provide all kinds of beauty services in one place, including hair salons, freelance MUAs, slimming & spa centres, and dental clinics.

We empower women entrepreneurs

We encourage all merchants that are mostly led by women entrepreneurs to expand their business opportunities together with Mecapan.

We have the most attractive merchants agreement

Mecapan gives users the best deals from across all beauty merchants. We only charge them RM2.2 for every booking made through our app.

Not just vouchers, we are offering more

We are not only offering discount vouchers but also providing users with complete information of beauty services with useful features for users and merchants.

Our Revenue Model

Phase 1: Booking fee

In Phase 1, our revenue will come through a RM 2.2 per transaction booking fee charged to each merchant at end of the month.

Phase 2: Revenue Share

Once we have more than 3 million users (and less than 5 million), we will move on to Phase 2, where our monetizing scheme will shift to a revenue sharing model.

Phase 3: Revenue Share, Advertisement, and Business Consultation

Once we pass 5 million users, we will also look into advertisement space. We will be in a unique position to offer an excellent Data Consultation Service for Premium Merchants

Our Market Opportunity

For Phase I, Mecapan is rolling out their apps onto the greater Jakarta area, with a population of over 16 million women, and over 100,000 beauty parlors as of 2012. The Mecapan apps are being launched at the perfect time, as the market is uniquely dynamic and unsaturated.

Our Strategy

SHORT TERM

New Campaigns. Breaking Barriers for Beauty and Everybody Deserves to be More Beautiful campaigns

All Merchants to offer discount. Giving discount for the first 2 months is one of requirements for a merchant to able to become our partner.

Creative booth launching. We’re prepared to have a face-to-face promotion for our target users. We’re planning to do soft launching in university and high school locations around Greater Jakarta.

MEDIUM TERM

Big Event. After a 6-month pilot period, we will have our big launch event with all of our Merchants and influencers to enhance our brand awareness and gain more users.

Media and Brand Partnership. We already have some of the top tier media companies who will collaborate and also will seek collaboration with major beauty brand firms.

Payment System Partnership. Mecapan will allow our customers to pay directly through our app.

LONG TERM

Lifelong Beauty Companion. Big data to analyze the consumption pattern and budget of our customers, so that we always offer the best deals and services based on their characteristic

Indicative Usage of Funds

How Can I Invest?

Option 1 :

Investments can be done directly through this page by clicking on the ‘INVEST’ button.

Option 2 :

Alternatively, investments can also be made by depositing directly to the trustee account through :

Bank transfer; or
Cheque

For Option 2, please contact [email protected] to complete the investment process.

The Team

Naula Kamila

Co-Founder & Chief Executive Officer

Syifa Alsakina

Co-Founder & Chief Marketing Officer

Galih Taufiqurrahman

Co-Founder & Chief Operating Officer

Adrian Wisaksana

Chief Technical Officer

Syarafina Galih

Chief Financial Officer

Gerard Teoh

Advisor

Carolina Rodriguez

Advisor

Term Sheet

Issuer: Mecapan Sdn Bhd, a private limited incorporated in Malaysia, a private limited company incorporated in Malaysia

Type of Equity: Ordinary Shares (“Shares”)

Fund Raising Period: 60 days

Pre Money Valuation: RM3,700,000

Minimum Fundraising Target: RM 300,000

Maximum Fundraising Target: RM 350,000

Price per Share: RM 100.00

Minimum Equity Offered: 7.50

Maximum Equity Offered: 8.64

Minimum Shares Offered: 3000

Maximum Shares Offered: 3500

Minimum Investment Amount: RM 1,000

Rewards: Tier 1

Investment Amount

RM 5,000 to RM10,000

Reward(s)

Team Gathering with the Founders of Mecapan at the launch of the Application

Impact on Shareholding Structure Upon Completion of the Offering: Not Applicable

Investor Eligibility: Angel, Sophisticated, and/or Institutional Investors, subject to the applicable investment limits prescribed under the Securities Commission’s Guidelines on Recognised Markets.

Pre Emptive Rights

Type of Shares

Information: Issuer to provide additional information upon request

Closing Period: 14 working days after the end of the Fundraising Period.

Use of Proceeds: The proceeds are intended to be used for Market Expansion, Sales & Marketing, Technology, New Product Development, Content & Operations. The funds will be transferred to the Issuer by the end of the Closing Date.

Subscription Procedure: A Shareholder agreement to subscribe ordinary shares and subject to review if required or necessary, the procedure may be amended by the Issuer and the ECF Platform.

Disclaimer

The information, calculations and remarks expressed herein on this term sheet or any other parts of the platform are based on information provided, disclosed and presented by Mecapan Sdn Bhd to Ata Plus Sdn Bhd, either in part or in whole. Ata Plus disclaim responsibility for the accuracy, completeness and/or validity of these information, hence will not be held liable for any inaccurate, inappropriate or incomplete information presented on this term sheet or on any other part of the platform subject to the following :

The financial information listed on the deal page is provided by the Issuer; which includes the financial forecasts and projections, the capitalization table, the term sheet, and management accounts.
The financial forecasts and projections have been prepared by the issuer based on assumptions that have not been reviewed and certified by an independent certified accountant for its reasonableness.
THE ISSUER agrees that; all information concerning the product, business and the assets of THE ISSUER that have been furnished to Ata Plus Sdn Bhd for the purpose of the equity crowdfunding campaign is true, complete, and accurate in all material respect and is not misleading or deceptive whether by inclusion or omission.

Should the Investor require more information, they can do so by contacting Mecapan Sdn Bhd directly at [email protected] or by clicking on the ‘CONTACT’ button on the Deals Page.

Disclosure: This issuer is referred by a 3rd party which is . Ata Plus is not associated or related to the issuer and the referral party.

Disclaimer by Securities Commission

(i) No shares will be alotted or issued based on this document after six months from the closing of the offer period

(ii) This issue, offer or invitation for the offering is a proposal not requiring authorisation of the Securities Commission under section 212(8) of the CMSA 2007

(iii) This document has not been reviewed by the Securities Commission Malaysia. The Securities Commission does not recommend nor assumes responsibility for any information including any statement, opinion or report disclosed in relation to this fund raising exercise and makes no representation as to its accuracy or completeness. The Securities Commission expressly disclaims any liability whatsoever for any loss howsoever arising from or in reliance upon the whole or any part of the information disclosed.

Issuer	Mecapan Sdn Bhd, a private limited incorporated in Malaysia
Type of Equity	Ordinary Shares (“Shares”)
Fund Raising Period	60 days
Pre Money Valuation	RM3,700,000
Minimum Fundraising Target	RM 300,000
Maximum Fundraising Target	RM 350,000
Price per Share	RM 100.00
Minimum Equity Offered	7.50
Maximum Equity Offered	8.64
Minimum Shares Offered	3000
Maximum Shares Offered	3500
Minimum Investment Amount	RM 1,000
Rewards	Tier 1 Investment Amount RM 5,000 to RM10,000 Reward(s) Team Gathering with the Founders of Mecapan at the launch of the Application
Investor Eligibility	Angel, Sophisticated, and/or Institutional Investors, subject to the applicable investment limits prescribed under the Securities Commission’s Guidelines on Recognised Markets.
Information	Issuer to provide additional information upon request
Closing Period	14 working days after the end of the Fundraising Period.
Use of Proceeds	The proceeds are intended to be used for Market Expansion, Sales & Marketing, Technology, New Product Development, Content & Operations. The funds will be transferred to the Issuer by the end of the Closing Date.
Subscription Procedure	A Shareholder agreement to subscribe ordinary shares and subject to review if required or necessary, the procedure may be amended by the Issuer and the ECF Platform.
Disclaimer	The information, calculations and remarks expressed herein on this term sheet or any other parts of the platform are based on information provided, disclosed and presented by Mecapan Sdn Bhd to Ata Plus Sdn Bhd, either in part or in whole. Ata Plus disclaim responsibility for the accuracy, completeness and/or validity of these information, hence will not be held liable for any inaccurate, inappropriate or incomplete information presented on this term sheet or on any other part of the platform subject to the following : The financial information listed on the deal page is provided by the Issuer; which includes the financial forecasts and projections, the capitalization table, the term sheet, and management accounts. The financial forecasts and projections have been prepared by the issuer based on assumptions that have not been reviewed and certified by an independent certified accountant for its reasonableness. THE ISSUER agrees that; all information concerning the product, business and the assets of THE ISSUER that have been furnished to Ata Plus Sdn Bhd for the purpose of the equity crowdfunding campaign is true, complete, and accurate in all material respect and is not misleading or deceptive whether by inclusion or omission. Should the Investor require more information, they can do so by contacting Mecapan Sdn Bhd directly at [email protected] or by clicking on the ‘CONTACT’ button on the Deals Page.
Disclaimer by Securities Commission	(i) No shares will be alotted or issued based on this document after six months from the closing of the offer period (ii) This issue, offer or invitation for the offering is a proposal not requiring authorisation of the Securities Commission under section 212(8) of the CMSA 2007 (iii) This document has not been reviewed by the Securities Commission Malaysia. The Securities Commission does not recommend nor assumes responsibility for any information including any statement, opinion or report disclosed in relation to this fund raising exercise and makes no representation as to its accuracy or completeness. The Securities Commission expressly disclaims any liability whatsoever for any loss howsoever arising from or in reliance upon the whole or any part of the information disclosed.

Risk Disclaimer

Investing in equity crowdfunding involves certain risks that include uncertainty of returns, lack of liquidity, dilution, material events and lack of control. Investments should be done as part of a diversiﬁed portfolio. ATA PLUS offers investment opportunities to investors who understands these risks in making their own investment decisions.

PLEASE READ THE FULL RISK WARNING BEFORE DECIDING TO INVEST.

This page is approved as a ﬁnancial promotion by ATA PLUS Sdn. Bhd., which is authorized and regulated by the Security Commission of Malaysia. Deals that are up for investment are only offered to members of ata-plus.com on the basis of information provided by the companies concerned. ATA PLUS takes no responsibility for this information or for any recommendations or opinions made by the companies. For further information on this, please read our Term of Use.

Mecapan

Introduction

What We Do

The Challenge

Our Solution

Why Are We Different

Our Revenue Model

Our Market Opportunity

Our Strategy

Indicative Usage of Funds

How Can I Invest?

The Team

Naula Kamila

Co-Founder & Chief Executive Officer

Syifa Alsakina

Co-Founder & Chief Marketing Officer

Galih Taufiqurrahman

Co-Founder & Chief Operating Officer

Adrian Wisaksana

Chief Technical Officer

Syarafina Galih

Chief Financial Officer

Gerard Teoh

Advisor

Carolina Rodriguez

Advisor

Term Sheet

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Risk Disclaimer