Borneo Eco Fish Sdn Bhd
Borneo Eco Fish Sdn Bhd was incorporated in 2009 and began producing Red Tilapia in 2017. We specialize in supplying healthy and affordable Red Tilapia to our customers.
Our Tilapia farms licenseD to operate at 247 hectares (~600 acres) of lake space in the pristine waters of the Batang Ai Hydroelectric Dam in the Lubok Antu district, totaling 10,000 hectares. With 5,000 cages, we are currently the largest Tilapia producer in Sarawak.
Our factory and processing centre at Batang Ai ensures the highest quality fish supply to our customers.
👍 Strategic Partnerships and Market Access with local authorities and organizations such as Pertubuhan Peladang Kawasan (PPK), SACOFA, SALCRA and few others
👍 Sustainable Aquaculture Practice by employing eco-friendly methods to ensure minimal environmental impact which aligns with global trends towards sustainability
👍 Proven Track Record and Expertise through a strong management team with deep industry knowledge.
Introduction
At our aquaculture facility in Batang Ai, Lubok Antu, Sarawak, we pride ourselves on producing top-quality fish through sustainable and innovative farming practices in the last 8 years. Leveraging our team's extensive experience in the aquaculture industry, we have built a strong foundation for successful fish farming.
Our strategically located factory and processing center at Batang Ai ensures that we deliver the freshest and highest quality fish to our valued customers. Today, we dominate the supermarket chain in Southern and Central Sarawak, from Kuching to Bintulu, setting the standard for excellence in the region's seafood industry.
Our Tilapia farms are located in 247 hectares or approximately 600 acres of lake space at the pristine waters of the Batang Ai Hydro Electricity Dam in Lubok Antu district totalling 10,000 ha size. With 5,000 cages, we are currently the largest producer of Tilapia fish in Sarawak.
What We Do
The Challenge
1. Market Saturation: Increasing competition from other fish producers in the region leads to market saturation
2. Environmental Concern: Potential environmental issues such as water pollution affecting fish quality and production
3. Consumer Awareness: Limited consumer awareness about the benefits of sustainability farmed fish, impacting demand
4. Logistical Issue: Challenges in distribution and logistics affecting timely delivery markets
5. Expensive Feed: High costs of high-quality fish feed impacting overall production cost and profitability
Our Solution
Why Are We Different
Our Revenue Model
Our Market Opportunity
Our Strategy
Our Achievements
Branding of our product:
In the last 8 years, we have successfully established a recognizable brand for our products in the market. This includes developing a strong brand following by creating a positive perception among consumers and stakeholders.
Full value chain:
We have achieved integration across the entire value chain of fish farming. This includes controlling and managing every stage from hatchery and grow-out to processing and distribution. By having a comprehensive grasp of the value chain, we can maintain quality standards, streamline operations, and maximize efficiency from farm to market.
Mastered learning curve with MyGAP accreditation:
We have successfully navigated the learning curve of fish farming, becoming recognized as one of the most experienced fish farmers in Sarawak. Our expertise is recognized by our accreditation under MyGAP (Good Agricultural Practice), which signifies our adherence to international standards in farming practices. This recognition assures consumers of our commitment to sustainable and responsible farming methods, ensuring high-quality and environmentally friendly production processes. Additionally, we hold Halal certificate, highlighting our dedication to meeting Islamic dietary laws and providing benefits such as:
- Broader Market Reach: Catering to Muslim consumers who require Halal products.
- Assured Quality: Guaranteeing that our fish meet stringent quality and hygiene standards.
- Ethical Practices: Demonstrating our commitment to ethical and humane farming practices.
- Increased Consumer Confidence: Enhancing trust among consumers regarding the safety and purity of our products.
Financial Forecast
Indicative Usage of Funds
The Team
Haji Musa bin Haji Brahim | Chairman
Haji Musa, a 68-year-old Malaysian, is the Chairman, a role he earned due to his extensive 33-year career in aquaculture. His journey began as a Development Officer for the Aquaculture Program, where he was pivotal in advancing the field. He then served as a Research and Development Officer specializing in local fish species, particularly Empurau and Semah. His expertise further extended to roles as a Freshwater Fish Breeding Program Officer and an Enforcement and Licensing Officer. Before his retirement, Haji Musa held the position of Deputy Director (Fishery) at the Department of Agriculture Sarawak, underscoring his significant contributions to the industry.
Experience
- Deputy Director (Fishery) Department of Agriculture Sarawak
- Development Officer of the Aquaculture Program, Research and Development Officer
- Officer Freshwater Fish Breeding Program
Education
- Bachelor Science (Aquaculture) | University Putra Malaysia
- Post-Graduate Diploma/ M.Sc (Aquatic Biology, Shellfish) | University of Wales
Thomas Hii Tiong Kong | Managing Director
Hii Tiong Kong, also known as Thomas, is a 55-year-old Malaysian. He serves as the Managing Director of both Borneo Eco Fish Sdn. Bhd. and Ceria Alliance Sdn. Bhd., where he oversees general operations specializing in agricultural development contracts. Additionally, he holds the position of Company Secretary. With 13 years of experience in project management and public relations, Thomas is well-regarded among developers and local authorities, including Pertubuhan Peladang Kawasan (PPK), LCDA, DID, SACOFA, and SALCRA.
Experience
- Managing Director Ceria Alliance Sdn. Bhd. (Current)
- Company Secretary (Current)
Education
- Bachelor of Economic Major in Accounting | La Trobe University, Melbourne
- Member of Malaysia Institutes of Accountants (MIA)
- Member of The Australia Certified Practicing Accountant (CPA)
Vincent Lee Wei Gia | Director
Lee Wei Gia, also known as Vincent, is a 55-year-old Malaysian. He previously served as the Senior Vice President of Corporate Finance at Hong Leong Investment Bank, advising clients on IPOs, restructuring, mergers and acquisitions, and fundraising. Vincent also held the position of Chief Internal Auditor for a financial group listed on the Hong Kong Stock Exchange. Moreover, he has experience working with several of the Big 5 accountancy firms in the UK, Hong Kong, China, and Malaysia.
Experience
- Senior Vice President of Corporate Finance | Hong Leong Investment Bank
- Chief Internal Auditor for a financial group listed on the Hong Kong Stock Exchange
Education
- BSc (Hons.) | University of Warwick
- MBA with Distinction | London Business School
- Fellow of Institute of Chartered Accountant of England & Wales (ICAEW)
- Member of Malaysia Institutes of Accountants (MIA)
- Hong Kong Society of Accountants (HKSA)
- Association of Corporate Treasurer (UK)
Patrick Gordon Song | Director
Patrick, a 58-year-old Malaysian, has an extensive background in offshore finance and management. From 1995 to 2005, he worked with several national companies, including Schlumberger, Axalto, and Lafarge. After this period, he ventured into private business. In 2006, as the Managing Director of Lautan Biru Tourism Sdn. Bhd., he was involved in the development and operations of various projects of national interest. Patrick owns several resorts and tourism facilities in Sabah and Labuan. Additionally, in 2009, he successfully developed a goat farm, commercial freshwater fish ponds, and a fully mechanized rice and maize farm on 180 acres of farmland in Bau, Kuching.
Experience
- Director & General Manager | Ceria Agriculture Services Sdn. Bhd. (Current)
- Managing Director | Lautan Biru Tourism Sdn. Bhd.
Education
- MBA | Charles Sturt University, New South Wales, Australia
- Bachelor of Business Degree with double major in Banking & Finance and Accounting | Monash University, Melbourne
- Post-Graduate Diploma in Computer Business Application | Footsgray Institute of Technology, Australia
Term Sheet
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